... Military Secrets That Meltonian Cream and Lute- j;i tian Cream explain the leather- ji smartness of many and many a j;j British Officer is now an open secret. He turns, for his black i footwear, to Meltonian Cream, and \l\ Ij for his brown, to Lutetian and he is the best- :;i; groomed warrior in the world. I MELTONIAN CREAM III (for black footwear) not only gives a rich and enduring j;?; ...

... . AQUASCUTUM TRENCH COAT. The only coat that is guaranteed abso lutely Waterproof under any and all conditions (not merely a Weatherproof). Is self-ventilating and does not over heat the body. One of many letters received daily by us. Sirs, May 16, 1916. Kindly send me illustrated price list, patterns, and measurement form for your Cavalry Trench Coat with detach able lining. I presume you ...

... I 1, \Yl i*r ill I A J y J t\Y ISf A yg *L'cs SHI I M% vmms Best w&-,' sps Value, Quality ^q| Design.' Id Diamond Engagement Rings W? Vf Coloured i Sketches sent free.? b ...

... M THE CLUBMAN Mi DESIRABLE, BUT VERY DIFFICULT HEROES ALL USING THE COMB. A Trench Badge. That our fighting men who have borne the heat and burden of the day in the trenches should be distinguished in some way above their fellows is a taking proposal; but, in common with many other excellent ideas, it has attendant difficulties. I, like every other man in Great Britain, would like to know, ...

... /voguesV I AND 1 vanitiesI m. Ms (AKMEMy (OCK AyNE^^ The Child and the Chic. What a pity it is that social reformers are always so destitute of the sixth sense-- the sense of dress. Take the case of the children. Dull old women of both sexes-- presumably bachelors and maids of uncertain age-- are full of dull ideas about dress. They write long pamphlets on the quite obvious text that the boys ...

... . THE ROYAL ACADEMY NO. 509. A TRUE golfer is not only a man of the open air, but one who gives a freedom to the simple human impulses of his nature. In civilised life there is scarcely a greater sense of human freedom to be obtained than in this roam ing play on the links. It is that which makes the chief charm of golf, though it is so subtly done that the players may rarely be aware of it. ...

... Clothing keeps the balance AERTEX maintains the heat equilibrium of the body. Notice the cellular texture of AERTEX. Within Thus AERTEX has the absorbency of cotton with- this open weave is retained a layer of air which out its clamminess, the warmth of wool without its intercepts sudden changes of temperature, and acts as stuffiness. That is the scientific explanation of the a sure shield ...

... , , Founders of the Pneumatic Tyre Industry, Aston Cross, Birmingham; 14, Regent Street, London, S.W. PARIS: 4, Rue du Colonel Moll. HAT DIRTY PATCH! DUNLOP Y ou've been routing round your tool-box for a patch You've at last found a couple, but they're both so covered with grease and dirt that you don't know whether to use 'em or not Let me show you some DUNLOP MOTOR SUREPATCHES. They're ...

... , , 20-26, Lamb's Conduit St., London, W.C. Dear Sirs, Please send me a Free Trial supply of Astol and packet of Cremex Shampoo Powder, with full instructions. I enclose 4d. stamps for postage and packing to any part of the world. (Foreign stamps accepted.) Name Address sphere 316116 naigHi'm mi ntaa--aJ gMoiiiiBiiiiBiMwiBMM B--E-- l^---- mes xmrcmMV MIM GREY HAIR AND SUCCESS Remarkable Facts ...

... for SICK and WOUNDED HORSES (Chairman The DUKE of PORTLAND, K.G.) 105, Jermyn Street, London, S.W. The for Sick and Wounded Horses is the ONLY FUND organised for, and Authorised by the War Office to help British Army Horses at Home and at the Front. The Fund works directly in connection with the Army Veterinary Corps, and, by supplementing the official War Office supplies, does not overlap or ...

... Past and Present No. 6 DUNDEE. Where was it I first struck this choice Tobacco? Was it during my sojourn in the Army, was it as ruler of the King's nav-ee, or was it when I was on one of my quests in search of new head gear? I forget; and it doesn't matter. I believe in experiments, and as it should be the endeavour of every man to find the occupation in life to which he is best suited, so ...

... I f , Holborn, London, E.G. 1 1 gl FOLLOW THE CROWD of those who are buying and riding GAMAGE POPULAR CYCLES The Gamage POPULAR is the best value-for-money investment a cycling enthusiast can possibly make. It is a Coventry-made machine of high-grade materials and expert workmanship. Its strength and durability are unrivalled. GENT'S, LADIES' OR CHILDREN'S MODEL, ALL ONE PRICE, £5 s 7 6 AND ...