... Taboo PRODUCTION has its psychological as well as its physical problems, for some of us are by nature unduly impressed by the orthodox. As greater inroads are made into the country's resources of labour and materials, improvements in technique will alone remain for further exploitation. In this spirit the Simmonds Organization wrestles with convention. Its products are born of an imaginative ...

... B E N T L E Y x rom the top of the hill the valley spreads down in a green- quilted hollow. Below, far below, the river, a tiny strip of winding silver, wanders on its leisurely way between rich meadows. Presently you turn and glide quietly downhill and the Bentley purrs with a soft serenity as you commence the climb of a further hill that leads to the distant valley These are pleasures we ...

... Ihe Connoisseurs Commend 1 THE TlUie VERMOUTH IT^ The Connoisseur appreciates p/ instantly the Bouquet of the lAc Genuine choice wines blended 1)5 into this true Vermouth. Here hjt is a choice and healthful aperi- (V? tif or with added ingredients rK a delightful cocktail. hn Treasures need seeking-- but (jTj| ask your Wine Merchant Wx about Vamour he may be £3 able to supply you from his (wt ...

... VN,'V' mwt& sh &\oVvix.. There's always something to look forward to as long as there's Votrix. It's genuine Vermouth white wine from juice of Empire grapes infused with herbs and spices to a special recipe produced in this country and as British as the flag. The blending of Votrix the secret of its own distinctive character makes it the equal of the best Vermouth imported from France or Italy ...

... Thanhs io Oieda Those who possess Appli- mm ances will find it easier to keep L PCTTI C within the Fuel Target. Use them with care-- they cannot be re- A UP lUIIA placed. Ask our advice if in doubt ill 1 UlXlll ULU about economical operation. for the home name to REMEMBER is SIMPLEX ELECTRIC CO. LTD. OLDBURY. BIRMINGHAM ...

... 'S k_y anatogen' Nerve-Tonic Food and Genasprin are only available in limited quantities now because some of their ingredients must be diverted to direct war needs. But from the Genatosan Labora tories comes a steady stream of urgently needed Fine Chemicals and Medicinal Products to meet new and ever increasing demands. By this diversion of material and conversion of effort, Genatosan Ltd. are ...

... CAII1E AMI WIRELESS LTII CAME AMI WIRELESS LTD I I //C The mily British owned and operated (Jver- \\jyy) SP',S I e/egrap h (,'ompany in this roiinlry i 1 1 1 1 1 1 1 1 1 1 i 1 1 1 1 ,i i 1 1 1 1 I i i i i 1 1 i 1 1 1 1 1 r ll \t VI II l\ I C AT HI S 0 I II AND NEW THE ELECTRIC TELEGRAPH IN 1839 Paddington was a fashionable resort. The new 1 electric telegraph was one of the sights of London, ...

... 2 k IMcYITIE PRICE 9 C! Biscuits j\ V £V £v #V CV V A A A A A A A A cV A cV V*V ...

... I \m. 1 I Brevets I fO i Bh^' 1 A Ki^_ ...

... w SUPERLATIVE QUALITY AND DESIGN IN NORMAL TIMES THE BEST SHOPS HAVE THE VALSTAR 66 RAINCOAT. SUPPLIES NOW HOWEVER. ARE STRICTLY LIMITED ...

... Your very Good I Health I 1 jf Drit>k a t ^IIIj|F I jf hh no;;st fnDeas 11 |f Tonic M 1J If f°8°0dfo'he aty°U- ffl h 1 aa,°us r akh-:thi8 ill li I e,p makrage Wiu mt II and keep yo 6 fit IV r I] p y°o fit. I 11 From Wine Merchants Licensed J I II Chemists and, Stores. Large 11 ...

... You can see the iiiriM!i:,\i;i: in lips hi/ Tattoo J Others see that difference too that dawn -dewy secret that belongs only to Tattoo! A spell stolen from the gold- dusted South Sea's maidens. Gorgeous transparent stain instead of greasy coating. Glamorous, amorous redness that stays and stays Tattoo! The only lipstick you put on let set wipe off only the colour remains. _ 6 /ft >nc. Purchase ...