... ARCH PRESERVER ARCH PRESERVER My coupons too? You really don't need his coupons PRESERVER Shoes to see that they because it leaves the toes free and anyway for shoes-- if you buy wisely. are extremely good looking, and you easy and gives your foot a natural You'll soon discover that a single pair have on|y to ='ip.int° pa\C° feel treadbase- of ARCH PRESERVER Shoes does ^em To these Pate ...

... Mc Vilie Price McVilie Price The Wheat Full in every ear refined by the generous suns of Summer harvested at its per fection. Only thus, does it attain the high standard demanded by the makers of Britain's best biscuits. It must be very good indeed, if it is good enough to be accepted by McVlTIE &_ PRICE LTD EDINBURGH LONDON MANCHESTER ...

... Qsraip Qsram M-JP THE WONDERFUL l4MP Jm mmmmm ;>A cW^i ftv r\ '''A A PRODUCT Advertisement of The General Electric Company Limited. ...

... WILLS'55 THREE CASTLES' CIGARETTES 20 for 2;8 MHrZm Ghee's no sweeter tobacco HAAp comes from Virginia and no better lAXi brand than the Three Castles flfl^X JfjM W. M. Thackeray The Virginians Issued by The Imperial Tobacco Company (of Great Britain and Ireland), Ltd. TT2I JW ...

... TOWN AND COUNTRY FOUNDATION Now it is even better than ever before. The war has not been very kind to the average delicate English skin and this foundation is just what those skins require. It is protective, it wards off sun- dryness, it conceals tiny lines and minor blemishes. It gives the skin a soft, youthful dewiness and holds make-up fresh for hours on end. One size only, 7/6, including ...

... a /^^.y#HAREL!A 4 An A arellx 1 Boucle-- in various lovely colours-- makes this new Harella model. At all good fashion stores. If in any difficulty write to L. Harris Ltd., 243 Regent Street, London, W.l ...

... J ft Whenever (J see hands in a stocking (J think J,Ah-- Sigh no more, lady. Both you and we look forward to the day when there will be a more generous sup ply of your favourite stockings. Meanwhile we are making Utility in attractive shades. Supplies are limited but fair shares are distributed to all dealers. 8 ...

... So You Want To Start A Business? Between Launching Oneself on the Business Tide, and Sliding Away to Enduring Success, there's Many a Slide, Slip and Slump By C. Patrick Thompson YES it's a nice little business. It's given me a congenial life, and a comfortable income, all these years. I've been able to send my children to good schools and give them a much better start in life than I had. I ...

... Code Girl I The Problem Lois Had To Solve, Was To Find The Snag In The Murderer's Story By Barry Perowne THE circle of light from Lois's torch, roaming over the wall, discovered the words rue des Jumeaux. She took a small address-book from her pocket, turned the ray of light on the pages. They were covered with addresses in her neat handwriting. A codist in the Embassy service, she seemed, ...

... By William Moore HALF-PAST FIVE, sir, whispered the half-asleep, slip pered groom after he had knocked stealthily at Anthony Trollope's bedroom door in his house at Donnybrook, near Dublin. Time to get up. I'll make the coffee and have it steaming in the study for you in ten minutes. The groom was a tidy, funereal little man with a brown face, straggly side- whiskers, and an obstinate ...

... OFF DUTY. My best-looking woman friend had luncheon with me a few days ago. I had not seen her for six months, when she had been looking very tired and the outlines of her figure were obviously blurred by a starchy wartime diet. Now her figure is stream-lined, and she can once again boast a real English complexion. You look wonderful, I said. Have you found a maid, a new beauty treat ment, or ...

... LIBBY. McNEILL LIBBY LTD LIBBY. McNEILL LIBBY LTD gjfjp^a mM lip Their need for f ^^CANNED FOODS must sfill come first But, as soon as the war situation in the Far East makes it possible, Libby's will be bringing you again delicious Californian Fruits and As paragus/Evaporated Milk, Alaska Salmon. And of course, plenty of Homogenised Food for babies. ...