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... An authority on newspapers says that a well- managed local paper is ploughed stea.dily through just as the horses pit ugh tht fields, and every furrow of type conscientiously followed from end to end, adver- tisements and all. The brewer's, the grocer s, the draper's the ironmonger's, the chemist s advertise- ments (market-town tradesmen) which have been there month after month are all read, ...