LETTERS TO THE EDITOR: THE ART OF ADVERTISING
... THE ART OF ADVERTISING. Sir,--I read in your last issue the letter from Mr. W. R. Monck, that gentleman's intention being, I presume (as others failed to do), to ondeavour to convince touring managers of the absolute necessity towards their financial success of tho services of a reliable advance agent, whose only desire aliould be the study of the interests of tho company he represents. It ...