... tL Jp) J^O^G Thrift. NO citizen of this great Empire whose fortunes are now in the melting pot will question Lord Kitchener's statement that the soldiers and sailors who are fighting on their and its behalf must not be stinted in any way. We are sure that this will be joyfully ratified by every householder in the land, but we venture to hope that the Services themselves will also observe a ...

... 7 Ml 1 H .G'0 I I r|^l VHERE will be but few cars tra il versing shire and county this 1 !f j ||j Spring. But the early months of l| 1917 will probably witness a boom in J motoring-- --and almost certainly a 'boom' ff f: in Arrol- Johnston Cars. tfT 1 ...

... ., 'Fruit Salt' Works, LONDON, S.E. To CURE is the Voice of the Past. To PREVENT is the Divine Whisper of the Present INDOOR WORKERS When brainwork, nerve strain, and lack of exercise make you feel languid tired blue a little ENO'S FRUIT SALT in a glass of cold water will clear your head and tone your nerves. Unsuitable food and eating between meals are a main cause of indigestion, &c., ...

... The Trade Offensive. MR. ASQUITH'S statement in the House of Commons last week with regard to our share in the forth coming conference which is to take place in Paris in regard to a general and combined allied offensive on German trade is not particularly encouraging. Of course, we suppose it is quite correct that the British representatives to the conference will not commit the Government ...

... For Optimists. THE unreflective and, in some cases, fatuous optimists in this country would do well to study the remarkable article which appeared in The Fortnightly Review, written by Dr. E. J. Dillon, the chief correspondent of The Daily Telegraph. He states emphatically that we are not winning this war, and that to convey any other impression to the public is cruel and un patriotic. He ...

... Jff Drams (ttanw Stout. J ff grants (f amr (True. ...

... iJope BEM)LE^> JL. Civil. Military Naual (Tailors ■aBMHMMlllia' STYLE IN SERVICE KIT MUFTI. THE clientele of the House of Pope Bradley, for both military and mufti, includes Royalty, Senior Officers of the Household Cavalry, the Guards, the I Ith Hussars, and practically every commissioned rank and regiment in the Army and the Navy. The value of this connection is inestimable, and is in itself ...

... E. BROWN SON, Ltd., E. BROWN SON, Ltd., Your Boots' Best Friend With Boots dearer and new pairs fewer you'll find Meltonian Cream more of a treasure than ever. It keeps your footwear looking its absolute best even old or cheap footwear. It sinks into the leather, and instead of drying it (like the usual run of polishes) softens, lubricates and keeps it supple and prevents those ominous ...

... Victory. AT last after a very long period of waiting and suspense the Allies have got a substan tial victory to their credit, the Russians, after months of strenuous fighting, having captured the important fortress of Erzerum. On the material side alone the vic tory is of first importance as enormous quantities of mili tary stores, about 1,000 guns, and a very large number of prisoners were ...

... Debenh am Freebodv Debenh am Freebodv J D A I N T T LINGERIE Copied from an exclusive Paris Model, and made by our own skilled English and Belgian workers. Nightdress (as sketch), with deep yoke of double material, edged with Valenciennes in sertion. With the new Greek sleeve, finished ribbon bows. In sky, champagne, white, and flesh pink. In thick soft double ninon. 39/6 Also in our well ...

... , , I SUNBEAM I FACTORIES are working day and night upon the production of cars, ambulances, Sunbeam-Coatalen Aircraft Motors, and complete flying machines. Verb. sap. The Allied Forces must have the best. WOLVERHAMPTON. Manchester: 112, Deansgate. London District Agents for cars J. Keele, Ltd., 72, New Bond St., W. 1 Dunlop Tyres are fitted to Sunbeam Cars as standard. ...

... Findlater, Mackie, Todd Co., Ltd Findlater, Mackie, Todd Co., Ltd., Drink good luck in a glass of sparkling, bubbling, fragrant Cider. Every bottle of Bulmer's Champagne Cider takes at least two years in maturing, being made by identically the same process as the French sparkling wine. WARDS OFF GOUT AND RHEUMATISM. BULMERS cider DELICIOUS TO THE LAST DROP The cheapest of all good drinks. ITS ...