... The Good Old Summer Time BY EFEMERA. Sing, Cuckoo THE gladsome days have come at last, when the click of the lawn-mower is heard in the land --that is, if you happen to inhabit a neighbourhood graced by lawns and mowers. Not that either the mower or his machine is, in most cases, a particularly graceful object; but one can't have everything. The lawn-mower generally comes in with the cuckoo I ...

... UAMPTONS 1 IBB Hamptons' new Furnishing Fabrics and Curtains exemplify supreme taste and quality at what are, demonstrably, the lowest prices in London For Example ' CASETON COTTON, 31 in. wide, Ivory and Cream, 6|d. yd. Ditto, in Colours, 8fd. yd. ' SHERINFOLD CRETONNE, white ground, with a black underprint and beautiful flowers, 31 in. wide. 9Jd. yd. ' CARFAX CRETONNE. In six artistic ...

... 1 SMITH'S f I GLASGOW MIXTURE 1 SMITH'S f GLASGOW MIXTURE 1 I [a At Home or at the Front 1-3] COMPLETES THE EQUIPMENT. S In Three Strengths-- D. IK Mild, Medium and Full. PER OZ. fc: -V Perfect Blend of Smoking =D Tobaccos. Gold Medal Ltrj Up I?' awarc*ed, Edinburgh. 1886. [gj rir| cffErjWv (h*fTl r-ni r-- i p-- i ricrc_rc3 Lmi -qiLqiLq-ar XTHll-Ql-Qil-nTirjTLuTLnil^lLuTLLTlLLTTlTrtlLrn rrd ...

... Far from the hill-side, far from the sea, Far from the homes where they'd love to be Tied to their desks (for the men are gone), Maud, Qertie, and Mabel are carrying on ...

... War economy's all very well, my good woman, but I'm not going to wear those-- no, not if it broke the Hindenburg line to-morrow ...

... V \*sy THE OXYGEN A ^/tootm powder Of all Chemists and Perfumers, in boxes 1/3 Send penny stamp for Free Sample a. The Calox Tooth Brush, designed to reach every part of every tooth, 1/r A Wholesale only-- G. B. KENT SONS, Ltd. I j 75, Farringdon Road, LONDON, E-C. I I! li jyf[ Beauty jfg/ and aS? Distinction tSw Only the best of Kr toilet preparations I will serve the pur- i poses of the lady ...

... yooeog (jogmg BROMPTON ROAD SW 3 fGOOCHS VOGUE VALUE utiuuy w line em broidered Voile Chemise Frock, finished drawn in at waist with sash in various coloured ribbons, 63/- (HARMING yet inexpensive Summer Frocks are one of the features at Goochs just now. Even the simplest have that Parisian touch of lightness that so distinguishes Gooch models. The New Gooch Blouse Catalogue is a re markable ...

... REAL PIPE-JOY FOR THE FIGHTING MAN. Whatever your normal fancy in pipes may be you need the Wyse Pipe for Active Service on Land or Sea, because it is WEATHER PROOF-- the roofed in top (see diagram) makes it so. No smoke or hot ashes in your eyes, rain and wind cannot put it out. Also it shows HO BETRAYING LIGHT AT NIGHT. Therefore the Wyse Pipe is an essential part of your Active Service Kit. ...

... REGENT STREET LONDON, W„i in. (iMBrtwmi'ii mmSiSSm announcement CONCERNING NECKWEAR TO wear with the fash- i ionable 'Coat Frocks' a becoming collar of Ostrich Feather or Mara bout gives the finishing touch. The Sailor Collar illus trated and also many other designs, are made exclusively tor Jays. They cannot be called an ex pensive luxury as they range in price from one guinea upwards^'for ...

... i mm i MI MMP FI-C.O-LAX Deing concentrated goes twice as far as imitations. Manufactory :--Graham Street, London, N. I. In the Navy. feetsw* Lieut. R.N, V.R. writes May 7th, 1917. 4 4 Many thanks for your parcel which I 7V as very glad to receive. When my crew complain that they don't feel up to the mark I give them a dose of 4 F ICO LAX and the next morning they arc tumbling over themselves ...

... BERKEFELDEBl BERKEFELDM1 .mjf Sparkling j pure water May I e obtained through a BERKEFELD FILTER (British) Unfiltered water may contain the lurking germs ot disease ■ijljj-j: TheBetkefeld _ B: a British if^ }1 fl Made and] J[ British Owned w yf* K* filter auortts the surest pro- tection against water borne F** d i s e a s e s Pattern as Illus trated gives a rapid *j'| supply when fitted to ...

... McAfee's McAfee's 38, DOVER ST., PICCADILLY, W. 1. Makers of the Best Quality Work. Designers of models to suit any character of foot. These Boots fitted with McAfee Waterproof Welt Reg. No. 659.648 and Dri-ped Waterproof Soles give perfect protection in the worst weatherm NORWEGIAN TRENCH BOOTS, BROWN OR BLACK Cash price £6 18/- per pair Credit pr ce £7 18/- Extras-- McAfee Waterproof Welts, ...