... MOSS BROS. CO. LD MOSS BROS. CO. LD FOLLOW THE LEAD of the thousands of officers who are fighting in the Trenches equipped with t/5e famoc/s Moscow SERVICE KIT LARGEST STOCK IN LONDON READY FOR IMME DIATE WEAR, OR MADE TO MEASURE IN 24 HOURS. TO OFFICERS ON LEAVE AND OTHERS. Undoubtedly the largest stock of Mufti of every description ready for wear. Field and Trench Boots, Prismatic Binoculars ...

... I IWOOLL9\NDS| (7 Quality] ^rale July Ly OQ /t SALE of extraordinary ZA features, and a rare J_ ^opportunity to obtain wonderful bargains in dainty tempting prices. Only Wool- land regular goods are on offer, and when stocks are exhausted it will be impossible to re place them at the same prices. L.V. 23. Charming and Useful Wrap, of Black Ninon, edged Ball Fringe, with Velvet Girdle threaded ...

... I Williams, Hughes^ Williams, Hughes^ LADIES' TAILORS. Personal and prompt attention to Country and Foreign Orders. GOWN as sketch, in Voiles, &c., from 3 Guineas Coat Frocks and Costumes made to order from 3| Guineas SKIRTS made to order in Navy Serge or Linens, from 1 Guinea. Special study made of fitting from Self- Measurement Form. 10, MADDOX ST., RECENT ST., LONDON, W. 1. ...

... HARVEY NICHOLS CO.. Ltd. HARVEY NICHOLS CO.. Ltd. HARVEY NICHOLS OF KNIGHTSBR1DGE ANNUAL SUMMER SALE Commences MONDAY NEXT And continues until JULY 28th. Practical Hat in Linen, with plaited band of linen. Usual Price. 29/6. Sale Price, 21/-. In White, Lemon, Pink Sky, Saxe, Mauve, Grey. Darker Colours to special order only. REMNANTS HALF PRICE EVERY TH URSDAY and last 3 days of Sale. Owing: ...

... Birch Gay don, Ltd., Birch Gay don, Ltd., V'LAND WATER WRIST WATCH vv i in unurcuKuuic giuss una. lumuiuus utui MOST wrist watches are gay deceivers. Some are always in a hurry. Some are lazy; and some are'steady and sure, telling the time truthfully year in and year out. Of the last kind is the Land Water. Land Water is one of the greatest achievements of the iker's skill. It is the ...

... DHEvans&C° DHEvans&C° i A SMART FELT HAT No. 50 B.M. Excellently Finished Felt Hat in New Shades of Grey, Putty, Beaver, etc., also Navy, Nigger, Bottle, Purple, White, White trimmed Black, and all Black. Price 14/11 Box and Postage 1/- extra. 290 to 322, OXFORD ST., LONDON, W. ...

... BARKERS John Barker 6 Company, Ltd. BARKERS John Barker fl* Company, Ltd. MILITARY TAILORS KENSINGTON r' LONDON, W Barkers have se cured the ser- vices of an i expert Military i. Gutter, possess- ing the highest technical attain ments, and in vite officers to give him a trial order. THE prices quoted be low are ex- tremely mode ls rate, the mate- rials all being of first class quality. B A R K ...

... THE PROFITEER ...

... Anon Underwear. Anon Underwear. Vermin Proof Men in the trenches write stating that /Anon\, Loose Fitting Underwear Ps n-on Underwear is proof against vermin. i Built on ana- 7 tomical lines. Is loose to the body, and allows w a freedom impos- 1 sible in close-fitting garments. IUTT0NS LIKE A COAT. The Au-on ■H Union Suit There is a special fulness in the DRAWERS and UNION SUITS I that is ...

... Debenham &Freebody 1 I Debenham ^Frcebody I STOCKTAKING SALE The garments illustrated are typical B a r g a ins Coat Frock, as sketch, 35 Jumper Suits, in Model Fur Coat, in Jumper Teagown, as Little Girl's Serge in good quality Corded best quality soft-finished Seal dyed Coney, with sketch, in heavy quality Coat, as sketch, with Suiting, designed on very Corded Suiting. The coat is handsome ...

... SWAINE ADENE Y, SWAINE ADENE Y, T. C c I I M RECONNAISSANCE The Wb Ma HAP CASE. Folding waterproof khaki canvas, with transparent face 17m. by 8J^in. for map and extra pocket for spare maps a pocket for papers stiffened writing board with divisions, for message form C2121, pencils, divider, indiarubber, and protractor pocket for carbons button-hole tab and lanyard for use when working leather ...

... From Every Front from soldiers fighting in the desperate battles of France and Flanders beneath the sweltering sun of Palestine and Mesopotamia; amongst the wind-swept Balkan mountains; and in the miasmic depths of African Jungle comes the same consistent story of the perfect protection afforded by The BURBERRY Made in Burberry-woven and proofed cloth, it ensures effective security against any ...