... Lve's r ig Leaf Some astonishing and amusing Sidelights on This Fashion Tusincss PARIS, in the hot noontide of summer, is empty. No gigolo tango-ing at teatime at the Pavilion d'Armenonville, no pantherine cocottes supping with coffee magnates' sons in the Bull-on-the-Roof. Young English matrons of the smart sporting set, with hard profiles and left arms jewelled to the bicep, have stopped ...

... Big Business: Gordon Beckles No. 6: The Big Five IN the year of grace 1736, when quarrel some George the Second seemed quite willing to war with anyone in defence of anything save his own country, there sat in a London counting- house a goldsmith's son, Joseph Freame, who had all the Englishman's growing dislike of European alliances. They were bad for business and what was bad for business ...

... \ummer luncheons COLD Rummer Jltnckeons--W OT By A. H. Adair ALTHOUGH many people look forward to the summer as a time for delicious cold meals, there are still a large number who prefer hot dishes-- to match the weather. I remember overhearing an amusing discussion between a famous actress and the head waiter at a very well-known restaurant. It was a really hot day, and the waiter was out to ...

... MARKETING WITH METHOD Good Housekeeping consists in obtaining the maximum variety and health value for the minimum expenditure By J. S. Bainbridge, M.Sc. WITH an average family containing three adults, it is possible to provide a satisfactory diet for 10s. to 12s. per head per week. Although it would lack variety, such a diet could be as balanced, and as physiologically sound, as one costing ...

... Headlines I Putting Curls in their place and keeping them there By Qhrysis AS a rule I concentrate in these columns on the more serious and scientific aspects of beauty culture, but I think no apology is needed if this month I describe some, and one in particular, of the latest develop ments in the art of hairdressing. I say art advisedly, since the poets and artists, lovers and modistes ...

... CO AEi TAR SOAP 6d. per tablet British Made I'm glad you agree VOU'RE quite right it needs more than appeal to my vanity to make me change my soap. I look at it this way. Any soap will cleanse. Many soaps will look after the com plexion. But Wright's Coal Tar Soap my soap guards health as well. Its antiseptic properties do that. And how amazingly refreshingWright's is on a warm day. So here, ...

... - - A SAFE BET AT ALL TIMES and for every mood is the soft, genial flavour of NO FINER :u. n, WHISKY GOES INTO ANY BOTTLE ...

... Garland (B.E. i) Odol cleans between the teeth, darling .see! That's why mother wishes you to use Odol twice a day. It polishes your pearly teeth gently and cleans between them, so that they will always be white and will never decay. Odol Tooth Paste is particularly safe for children's use. Its action is so smooth and gentle that it cannot harm the precious enamel and its antiseptic ...

... BE YOUR OWN BEACON'' say OS and RAM Safety first begins on your car, and the first step is a good driving light. Fit OSRAM headlight bulbs throughout. OSRAM bulbs are made to focus easily, and provide a steady brilliant beam on the darkest night. Park with reliable sidelights and rear light. Remem ber, loo, that OSRAM bulbs help a flagging battery. HAVE YOU TRIED THE OSRAM CADMIUM YELLOW ...

... Mr. Ivor Novello, the famous playwright and film star, now starring in his latest success Murder in Mayfair, writes TF it is possible to get more work into my day, then Phosferine certainly helps me to do so. I lead a very busy and strenuous life making films nearly every day, writing plays, and acting at the theatre nightly, which entails con siderable expenditureof vitality. IusePhosferine ...

... I ./y, n |L BY ELIZABETH ARDEN HER FAMOUS AKDENA POWDER EY THE FOBM OF AN ENSEMBLE f Because chic women like to have more than one shade of Elizabeth Arden's matchless Ardena powder, she has designed a new package for travel or, if you are a very thoughtful hostess, for the guest room. Five delectable shades are packed together, each in its own compartment, with a sixth compart ment for five ...

... ■SHE Hum HAND-WORKED SMOCKS AND FROCKS For home wear throughout the year. Never out of date. Made to measure, no extra. No. 780. In best quality CREPE SUEDE, In many delightful shades. Hand-smocking in self onc or mixture of colours O2 Other models from £3 19s. 6d. SMOCKS from 15/11. SENT ON APPROVAL upon receipt of usual references. NEW ILLUSTRATED 48-p. CATALOGUE A with patterns sent free ...