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... Tenova Ltd London, W. 1 Regent 2424 157-161 Regent Street. TENOVA SOCKS never let you down Tenova socks stay up under their own power. The band at the top, con taining Lastex yarn, adjusts itself instantly to your leg, supports the socks gently but firmly all through the day and goes to the laundry with them. For to.wn 3/6, 4/6, 5/6 and 7/6. For tennis from 3/6. For golf, 7/6. Black Silk for ...

... ROBERT FORGAN SON, LTD. ROBERT FORGAN SON, LTD. ST. ANDREWS. Not n shop Showrooms first jioor Tel. City jjSj TOMMY ARMOUR j }1 j| GOLF CLUBS Tommy Armour, recognised as the world's finest iron player designed these clubs. Forgan, St. Andrews Golf Club crafts- ItrkV men since 1319-- make them. Such a combination practically assures c^e halving of your handicap. x/O^ W Visit your dealer and ask ...

... Standing By One Thing and Another By D. B. Wyndham Lewis FOR saving the lives of 150 people in an express train by running along the track to give warning of a fallen telegraph-pole, the wife of an unemployed labourer in Hertfordshire has been given a cheque for ten guineas by the L.N.E.R., which seems to show, unless our trigonometry is at fault, that that big-hearted old corporation prices ...

... By Sally Benson PENNY LOOMIS liked to look back to the day when Ralph had first seen her. It was the day she had first seen Ralph, too, but she didn't think of that. She remembered only the delighted, incredulous look in Ralph's eyes when he caught sight of her sitting in the large wing-chair in the Matson's living-room. In the short skirts and long waists of ten years ago, she seemed just ...

... A^de* l Aidea, . Ltd. 25 OLD BOND STREET LONDON W 1 Comparable to the pleasure with which an artist completes his masterpiece is the satisfaction with which you apply powders completing *'x- and harmonizing the perfect ensemble Miss Arden' s powders are renowned for their superlative fineness, their exquisite delicacy, their absolute purity. Ardena Powder-- lightly scented-- makes a special ...

... TANQUERAY, GORDON CO LTD., TANQUERAY, GORDON CO LTD., GIN DISTILLERS, LONDON 1T7 V 'I'ilinl A _ W 1 I I Other recipes Piccadilly, Martini, Dry Martini, Manhattan, Bronx, Perfect, Fifty Fifty r *ooTMurr to rut mac* 0 >ui ItHTOWH us is the perfect Gin slime VfgEian ...

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... THOS. COOK SON, LTD. THOS. COOK SON, LTD. Berkeley Street, London, IV. I. Over 350 Offices throughout the World. For information about other far afield travel plans, ask for the handbook WINTER SUNSHINE OVERSEAS iswnfe/ HAVE BEEN 19% The Seychelles a group of islands way out in the Indian Ocean a thousand miles from anywhere. Port Victoria is the capital. But life there is not so Victorian ...

... NEW SHELL/OIL NEW SHELL/OIL Whether your car is STANDINO START IHB New Shell oil contains an exclusive oily concentrate which prevents the oil from draining off when the engine is at rest. It forms a tough protecting film against damage from corrosion brought about by condensation of water and certain acid products of combustion. The tendency of ordinary oil to drain off causes wear in ...

... 103-113 REGENT STREET, W.l 12 CITY AND WEST END SHOPS We have left nothing to chance in working out the fitting of our evening clothes. We make six styles of dress collar, all in quarter-sizes. We have dress ties to fit every size and every style. We make our dress shirts in fifteen different styles, all with a choice of three sleeve-lengths and three depths of front in every collar size. We ...