... 5WE (xpress 5WE XPRESS 3or Christmas give $T$TE ftPi^ESS the Best Cigarettes in the World State Express for Christmas! The very thought conjures up visions of goodwill and gracious living. So bear in mind these charming Presentation Caskets and Cabinets filled with State Express the best cigarettes m the world. Here are gifts that endear and endure. Gifts sincere as the very spirit of ...

... C Ajctax U OF L O N n L^uci a x lr OF L o /V n n AJ S0TH MOLTON STREET. LONDON, W.I 7 EAST 53rd STREET, NEW YORK MELBOURNE AND JOHANNESBURG It/tl JAll.tLli ferr li/infer Sports as essential as gour si Kff. offers if on bro zetl and glowing make YEl ERDAY, Romany Tan in complete harmony tiith si v summer days Honey and gold beneath asappl e sky. TO-1 I Y, the scene changes and now this very ...

... Here are gift treasures to make everyone on your list happy (and grateful!) on Christmas morning theYardley Lavender, and other lovely fragrances perfect Beauty Preparations and gay new Gift Sets of the ex clusive Yardley Perfumery straight from Bond Street. All these, and many others at prices from 2/6 to 45/-, in infinite variety, at all the best shops. h- LAVENDER 2/6 to 2 guineas The ...

... f\ am £Ia#rr* NAVY CUT CIGARETTES TOBACCO Issued by The Imperial Tobacco Company (of^Great Britain and Ireland), Ltd. n.cc.4S9.r. Medium Mild in all districts Medium or Mild the present' forecast for Christmas and a very cheery one for all concerned because the I fragrance of is as much a part of Christmas as crackers and pies. So give the Cigarettes you can be sure a smoker would ...

... £ORRINGE Frederick Gorringe Ltd. BUCKINGHAM PALACE ROAD, LONDON, .W.I Two minutes from Victoria Station 'Phone Victoria 666 c (24 lines V SHOES have that degree of comfort allied to fashion that sets them apart as the ideal shoe for the sensible smart woman to wear in town or country. The secret is all in the build of Bect/ve Shoes; they support the foot, and even shopping becomes a Q.0408. ...

... THE BAG FOR th SPORTSMAN j HERE'S the right luggage for the inveterate traveller. Easily packed, it is modern, light, conveniently ap- pointed and-of course-it is just as handsome as it is useful. (DB1) THE GONDOLA BAG. Nothing better for bulky sports clothes and kit, for which there is ample room. Fine quality proofed Duck Canvas, tops and edges strengthened with leather, piped leather edges, ...

... THE FIELD on the Reduction of Recoil in PNEUMATIC CARTRIDGES The actual reduction of re coil obtained by changing from ordinary standard cartridges loaded with 33 grains of powder and 1 -fa ounce of shot, to the standard Pneu matic Cartridges is 8.3% w and experienced Guns prove this everyday. Pneumatic Cartridges have an air chamber in place of the old-fashioned solid felt wad. This air ...

... MOSS BROS CO LTD. MOSS BROS CO LTD. The fl great advantage of choosing an OVERCOAT Ready-to-wear at MOSS BROS, is that you see it on and satisfy yourself not only about the pattern, but also the style and fit, before you buy. 6 gns. (Other Coats from 5£ to 10 gns.) Illustrated Catalogue on Request. COVENT GARDEN Corner of KING STREET BEDFORD STREET, W.C.2. J( TEMple Bar 4477 M V (12 lines). J ...

... mor e t h a a t|= i n i The Aristocrat of cigarettes 1 DE RESZKE 1 course It's CLEAR I it's good NICHOLSON'S I GIN koEO^HEAPrNB I I I MARTELL fj7 Cordon Bleu I A VERY FINE LIQUEUR BRANDY GUARANTEED 35 YEARS IN CASK and there's EXTRA-- very expensive, but MARTELL'S finest liqueur bra.tOy. 70 years in cask No. 3399 VOL.CLXI For Postage Rates see Frontispiece Registered as a Newspaper lor ...

... Citif estate City 3u% 64/65. ST PAUL'S CHURCHYARD LONDON. E.C.4. showrooms 16. CONDUIT STREET. W.L Not a shop Showrooms first floor Tel. City 4784 yonk W Ixodes aie Come to the City and compare our Value before purchasing elsewhere. rsON'T pay exorbitant prices for you r fu rs. Come to the City and buy direct from the actual makers at lowest WHOLESALE PRICE all in termediate profits are ...

... ochweppes ochweppes Kisslyschtschy is described by intrepid drinkers as a beer like sweet wort or treacle beer which is probably helpful to anyone who knows his treacle beer. But lately there has been a marked swing-over, on the Steppes, to , which not only tastes better but is easier to pronounce. WHEREVER YOU ARE THE BEST CLASS BAR SERVES ON THE STEPPES ONE DRINKS KISSLYSCHTSCHY* .. ...

... M Ml MM |Hj ^M Vjl mmt U Ml L-16U-H hlL MEN USE THE EIAIR-GREAM THAT FEEDS HAIR ROOTS the only hair-cream that contains Pure Silvikrin the hair's natural food At last you can fix your liair neatly in place and actually improve its condition at the same time. Simply ask your hairdresser or chemist for a jar of . Each jar contains Pure Silvikrin, the hair's natural food, which actually grows ...