... 1AMES TEMPLETON SON LTD. JAMES TEMPLETON SON LTD., A Y R W AVE. YARN 'Ayrwave is a departure from ordinary yarns and its knitted effect is delightful. The bold ribs of this jumper are extremely effective without adding any suggestion ot bulk. Trim sleeve- ends fit snugly to the wrists and heighten the effect of the smart broad collar. Ask at your local store for Leaflet (price 2d.) No 549 In ...

... I drink Martini HEAT-to keeo mv)\t> IG U REPEAT This Plain Martini habit is almost as good as joining a Health and Beauty club You see. Martini Vermouth is a fine matured wine with which is blended health-promoting aromatic herbs. That is why it tones up the stomach, heart, kidneys and liver why it is one of the few gay drinks that keeps the figure slim and the complexion youthful and clear. ...

... Captain Flint and the Spanish Jade They called it The Cruise of Youth but a very old passenger Mr. Cupid was aboard By James Francis Dwyer NOW, you may have received one of those attractive invitations to join The Cruise of Youth. They were sent out to persons of both sexes who were under twenty- five, of good social standing and pos sessed of a bank roll. A poor devil of a clerk in the ...

... G^£ wowim Month to Month Commentary Bif Princess Paul T roubetzkou ONE of the great charms of living in London, although London is not unique in that respect, is that you never can tell, when or where, what person of interest you may meet. And un expected meetings so often reveal the unexpected as well as supplying the fascination of continual contrast, for it seems as if everyone of every ...

... p* RrwW Braided kid trims a navy suede lace-up shoe. Archrite Shoe from London ghoe Company 29s. 6d. Medium-heeled willow calf shoe, made on an American last. A Rhythm Step model from D. H. Evans. 35s. 9d. High-fronted, stitched, scalloped. A Styl-eez shoe in black, brown or blue suede. From Lilley and Skinner. 29s. 6d. SeCOIld Row The new coppery- wine shade, in a cleverly designed suede and ...

... By Chrysis What do you do? Overfeed? Under-sleep? Take too little exercise? Smoke too much? Have irregular meals? The truth is we all misuse our bodies, because we are so busy living. But we could easily throw off the consequences of this misuse, if we only stood consistently upright and breathed correctly. Our bodies are so exquisitely adjusted, and the team-work between organs is so perfect, ...

... You need one pair of Two pairs of Eleven ounces of t o make this BACK With No. 8 pins cast on 97 sts. K. 4 rows plain knitting. Continue in following patt. lsf row K. 3, P. 3. Repeat from to centre St., k. 1, p. 3, k. 3 Repeat from to end. 2nd row P. 2, k. 3, p. 3. Repeat from ending p. 2. 3rd row K. 1, p. 3, k. 3, p. 3. Repeat from to 5 centre sts., k. 5, p. 3, k. 3. Repeat from ending k. 1. ...

... THE SECRET OF LASTING LOVELINESS f I Y*EEP your skin clean, smooth hJ and petal-soft and you hold the v rea^ secret of Beauty the loveliness that outlasts the years. If you want the really MODERN way to this loveliness, you should know about that exquisite Beauty Series, happily titled NUMBER SEVEN. Evolved in the famous Research Laboratories of Boots the Chemists, and backed by 50 years' ...

... Manufacturers Are Asking-- What Does The Motoring Public Really Want? By The Earl of Cardigan EVERY one knows that the secret of manufacturing a successful article --whether it be a motor car or anything else-- is simply to give the public what it wants. This sounds a delightfully easy proposition; but, need less to say, there is a catch in it. To begin with, one has to find out exactly ...

... High Power With Docility The Studebaker State Commander By The Earl of Cardigan OF the various cars which come to us from across the Atlantic, there can be very few which are consistently so welcome as the Studebaker. Other makes are apt to wax and wane in popularity from year to year-- whereas it is hard to recall a season when the current Studebaker model has not had a good reception from ...

... . . Won t your children drink milk PERHAPS it isn't the taste they don't like so much as the funny feeling inside when they run about afterwards. Milk does form into heavy curds as you know. BUT IT CAN'T IF IT'S MIXED WITH BENGER'S. The active enzymes in BENGER'S partially digest the milk before it is drunk allow the digestion to get the full value from this most nourishing of foods. Your ...

... Luft-Taugee London Ltd., Luft-Taugee London Ltd., f /T is not fashionable to smear your J lips with garish scarlet to colour up your cheeks to a feverish flush. Discriminating women have said goodbye to all that, and welcome Tangee because it makes them look fresh and young and natural again deliciously in tune with 939 's feminine frills and furbelows. Tangee is utterly unlike most cosmetics ...