... PIMM5 lets face It's no use blinking this blinking war has made a lot of good things scarce. Pimm's No. 1 Cup is one of them. It can't be imitated so there are no substitutes. If you're a Pimm fan you'll realise that Pimm's is well worth taking a little trouble for. We are trying to spread the limited supplies fairly. If you ask firmly and frequently your wine merchant zvill be able to let you ...

... BRITISH mmm AIRWAYS BRITISH mrnm AIRWAYS BRITISH reliability BRITISH efficiency BRITISH courtesy these are the watchwords which have earned just praise for the names of IMPERIAL AIRWAYS and BRITISH AIRWAYS The activities of these two Companies are henceforth to be united under the British Overseas Airways Corporation Their traditions remain as the guiding principles by which the new ...

... OF REGENT STREET 103-113 REGENT STREET, LONDON, W.l LONDON AND PRINCIPAL CITIES The sun may be late for its appointments, but one day soon you'll want a lighter suit. And you'll find it in our New Tailoring department, which is thronged with new arrivals for the Spring and Summer. Single breasted chalk-stripe *^2 GNS Double breasted chalk-stripe CP IV S Single breasted Glencheck (L\S ...

... Whether you are in uniform or not, on munitions or other Govern ment work, don't neglect your skin because of changed conditions. Keep up the regular daily applications of to tone and nourish the skin, to keep your face and hands beautifully soft, white and smooth. , pure and free of all pore-clogging ingredients, is applied in a minimum of time it prevents red and roughened skin and is the ...

... By Sally Benson r-- WHEN Don Gibson got married, it came as a complete surprise to his friends. He was not, they said, the marrying sort. Indeed, it was hard to decide what sort he was, and all his life he had baffled people who tried to figure him out. He was small and very thin, and he lived in a con stant state of irritation. Practically every thing annoyed him women's hats, waiters, the ...

... £f MOONSHINE AT THE VAUDEVILLE THEATRE By J1LAN £OTT I GUESS that Messrs. Reginald Arkell and Archibald de Bear, when they decided to write a revue called Moonshine, first of all set out to learn some thing about the moon. They may have looked it up in an encyclopædia; and if it was the same brand as mine, they read the following under the section headed: Moon, The: the M. has no ...

... , %d! CAN YOU KEEP A SECRET The secret underlying good health, temper and looks is good shoes. Vani-Tred is the name to remember. These ultra-stylish fashion shoes give a perfect tread base; they lighten your step, and correct your poise by compensating for high heels. Vani-Tred promises comfort well-nigh beyond belief. And what gracefully debonair styles the New Spring range discloses they ...

... with its A T No siriviiiy at it ft' sty led severity This House Gown, definite charm grace, has the new buttonstudded sleeves and heart-shaped neckline. In all beautiful shades. £5.19.6 ...

... AEREEX British climate needs strong measures. That's why Aertex underwear is so popular. Tiny cells keep a layer of air around yourskin. You 're literally insulated against sudden chills and dank mugginess. Let Aertex be YOUR safeguard. AEKTFX UNDERWEAR Lt ,A- LAOKjor this on every garment To Advertising Manager Cellular Clothing Co. Ltd., 14 Moor Lane London E.C. 2. Please send me illustrated ...

... , Pringles are the people who really have achieved Knitted Style. In their hands, a sweater becomes a soft and appealing accessory, in a novel shade no one could possibly forget (you should see, for instance, their Tropic Moss, Pink Champagne, Mexican Tan). Knitted Suits, too, take on a new character under the Pringle touch. A Pringle Knitted Suit becomes an indispensable Tailleur. Pringles ...

... D D M L 0 P Ifort B d u n l o p JFort WITH TEETH TO BITE THE ROAD vr L_- --J Lambs in the fields the Season in tune with young life and a green and pleasant England inviting one to travel. Dunlop Tyres enable you to journey far with easy confidence and comfort ...

... AT FEACE-TIME PRICES: Leverless Swans, 1 7/6 to 42/-. Visofil Swans, 25/-. Lever-filling Swans from 10/6. Blackbird Pens, 7/6 (Ladies* size, 8 6). Fyne-Poynt Pencils from 5/-. Of all Stationers and Jewellers. Made throughout in the British Isles by Mabie Todd Co., Ltd. Branches Swan House 133/135 Oxford Street London, IF. 1 J 79 High Holborn, London, W.C. 1 3 Exchange Street, Manchester. Head ...