... PIMM* It s worth a little insistence You cannot always get Pimm's No. 1 everywhere. There is such a demand for this priceless nectar and there is a war-time scarcity of the rare and refresh ing ingredients of which it is compounded. But if you insist and keep on insisting your wine merchant can get you a limited supply. You will prob ably find, too, that in most good bars and restaurants ...

... I VFAPfenwick l TO.. 63 NEW BOND ST.. W.I.-5)S5 |f7i marks' If I SPRING CLASSIC 1 in ehalk-sffipe flannel k' Kenwicks have always V t been famed for their classic V v tailormades, and here is one S which, for cut, craftsmanship it J and quality of material, we 9 consider a triumph. Choose it, and it will give you grand ...

... SBirraelS il> CirciiK. W.l Coats. ln-ii a Ufa I Itf styled 11 nil tailored for fit*' stock-size fiy a re simplicity is the keynote for the everyday irarilrohe HAMPTON. A useful Coal to wear FINCHLEY. A smartly tailored wool over one's holiday clothes. If is made in georgette Coat, which would make a fleece finish material, lined crepe through- perfect ensemble if worn over a printed out. ...

... I A I I 1 1 4. An ideal summer suit of lightweight Cumberland Tweed in lovely shades exclusive to To measure 14-J gn3. a/u/ a 0^ wMcU Felt Zip Bag, fitted inside with purse, 1^ long pocket, mirror and lipstick pocket. Colours Black, Brown, Navy, Wine and WM Red. Size 12£x8J 21/- Monogram in gilt 17/6 Special Lacquer Monogram, any colour. 21/- FINNIGANS LTD. BOND ST. LONDON and DEANSGATE ...

... By MICHAEL ARLEN I NEVER go to Monte Carlo but I look up my old friend Eddie. His name is Ed ward Figges (rhymes with figs) and he is known as Eddie Fixit the world over. That means next to nothing in most cases, but in Eddie's it means from the bars of Shanghai to the swimming-pools of Palm Beach and the genteel parlours of Reno, Nevada. Eddie's Bar is not far from the old Sporting Club. It ...

... v njw1 V v A T W** 6 Do write for the charming Braemar Spring Booklet (to address below), showing exciting cks new styles and also the famous classics, and s- giving an idea of Braemar's lovely colour range. AT MOST 0000 SHOPS ANU STOKES INNES, HENDERSON CO. LTD., HAWICK, SCOTLAND, AND AT AXTELL HOUSE, WARWICK STREET, LONDON, W.I. ALSO MAKERS OF UNDERWEAR ...

... \UjU cre s ol enough petrol to get to the links; y So we take to two wheels and tee bicycle there J*' Young Charles who scri ed us with drinks has joined Up, 1 And the Steward is tearing what's left of his hair. The Colonel advances his views on the tear And thinks a defensive campaign is all wrong idfxjO*) He proves with an ashtray, his matches and pipe f That we all may be stymied before ...

... By HAILSTONE By HAILSTONE ...

... Tailo red pure wool Suit in Dove or *11 Lupin Blue. Sizes 38 to 42 hips. 2 S^S. HAT. Charming Pill Box in Navy Straw. Net Crown and bandeau, trimmed Ribbon AClQ Velvet and Flowers to contrast. Price ^5 Regimental Pochette in felt, calf handle to tone, lined Faille Sil.c. Fitted mirror and purse, with any regi- 5 C m mental crests. J J BLOUSE WEEK NOW PROCEEDING wk Please write for our new ...

... VANTELM SHIRTS 'VAMHEUSEN'collars Regd. You won't get hot under the collar- If it's a Van Heuseti collar on a Vantella shirt. Because it sounds like a miracle Van Heusen semi-stiff collars keep cool, controlled and smart without tabs, tapes, bones or buttons. That's the first of the virtues of Vantella shirts but only the first. They have curve-woven, semi-stiff cuffs. Unshrinkable neckbands. ...

... E. R. GARROULD LTD., Uniform by Garrould As the spring and summer seasons are rapidly approach ing, and supplies of materials are becoming more difficult to obtain, in order to avoid disappointment, we strongly advise our customers to anticipate their requirements and to order early. Rhoda. This distinctive well cut waisted style opens down front. It has three small pin tucks either side of ...

... .youthful Hue? The answer is simple she wears FLEXEES. The bumps and bulges of maturer years melt away and the gently persuasive control of FLEXEES gh res the figure most desirable curves, giving a glorious feeling of freedom and youth. Go to your favourite store now and ask for a FLEXEES fitting. Whatever your figure small, average, hip-heavy or top-heavy there's a FLEXEES model to suit you ...