... mmmm V rfj M tyj J I) J Keep that happy expression When the problems of the day seem beyond you, light up a Player. In the enjoyment of its fragrant aroma difficulties become less formidable, and composure is restored. Remember at all times that happy expression Please. IN THE NATIONAL INTEREST EMPTY YOUR PACKET AT TIME OF PURCHASE AND LEAVE WITH YOUR TOBACCONIST MEDIUM OR MILD PLAIN OR ...

... SEIINCOURT SONS LTD SELINCOURT SONS LTD., COATS TRAVELLA COATS m a variety of new materials will be very popular during the coming autumn and winter months. Interlined with TROPAL they combine smartness and utility, are light in weight and beautifully warm, due to the remarkable qualities of this wonderful interlining. TROPAL repels moisture and affords protection from exposure and damp. ...

... \aue4c^ujM IHBfl wttttHk I trnmam OU have only lo see i KONERAY Pleated Skirl V [jkS in wear to realise how j^B infinitely superior it is to any other pleated skirt. Beautifully graduated (^D knife-edge pleats all 7^K A^M round that taper off into a close-filling hip line. No pleats on hips to broaden ^B (i them 110 pull on the pleats ^B to cause theireventual dis- l\ uH appearance. A smarter, ...

... This casual A 11 1 11 hi 11 Coat lias smart detailing Lymington. A smartly cut coat of finefleece-finish material, trimmed with self stitching. The new broad shoulders deserve special attention. In grey, brown or wine. Hip sizes _ 38, 40, 42 and 44 in. lltl Stock Size Coats: Second Floor Piccadilly, W.1 ...

... WHEN YOU'RE TIRED AND HEADACHY Don't let shopping, or work, or worry get you down. There's no need to come home tired out and with a head that's lit to burst. And it's no good just taking something to relieve the pain. What you've been doing has brought on what doctors call an acid condition, and if you want to get fresh and alert you must correct that acidity. Here's the way to do it. Take a ...

... , MINISTRY OF FOOD THE WEEK'S lift If you eat more than you need, yoi wasting food as surely as if you had thrown it away. So eat what you need, but no more. Buy wisely and cater strictly. For your health's sake, as well as your country's, remember that enough is better than a feast. Save food Save money Save cargo space for munitions ON THE KITCHEN FRONT HOW TO STORE CARROTS. HOW TO DRY The ...

... FOR POSTAGE RATES yf/fizz I fl m JL ALL ROUND SEE FRONTISPIECE r r M. A A J* A /Tl/lf/f 4/ [The Tat|(R SEPTEMBER 4. i ...

... mam' y t Fiwul NEW F WEEPOM What a blessing it is ^J/j that sanitary protection W ...

... ror quality u u y You will find a Jaeger agent anywhere m A| I 7 f X BRANDY 1 %$S MACDONALD MUIR, LTD- Scotch i -v wnisicy uisti tiers. L.eitn Glasgow, i.onaon. Jl J il ffi/Til JmH jwMTfill I THEMCT#S^ CEYLON TEA 2 oz. of The Doctor's Ceylon Tea goes much further than 2 oz. of ordinary tea THE ARETHUSA IS STILL HELPING POOR BOYS TO BECOME GOOD SAILORS Many Arefhusa boys are now officers in ...

... BUBBLE and SQUEAK MACTAVISH was a buyer in one of the largest stores north of the Tweed, and had just returned from a business trip to London and the Home Counties. When he was relating his experiences a friend asked him, An' what did ye think o' the English when ye were down there? Oh, I didna see any, replied MacTavish blandly. I only met the heads of the departments, ye see. THE young ...

... WILLIAM HOLLINS COMPANY LIMITED WILLIAM HOLLINS COMPANY LIMITED, ^JkyioiwJiiftecL T ailored and warm for outdoors, charming for indoors, this new Viyella Sportshirt is correct for any country occasion, and adds finishing smartness to any f tweedy outfit. Always fresh and ready, because 'Viyella'/ washes beautifully. I In a large range of colours from at most good shops throughout the country. ...

... FOR one reason or another, almost all of us have an extra strain to hear nowadays. You may be working over time this imposes a physical and a nervous strain upon you. If, like so many people these days, you have also to endure emotional stress you have a further burden. And all of us have to armour ourselves against the general war nervi- ness that crops up now and What should be your war ...