... FASHIONS By JEAN BURN VP Editor Women's Department TAKE COVER from cold, depression, boredom. These are not one whit less dangerous to health and morale than disturbed nights, shrapnel, bombs. Buying new clothes, doing over old clothes, just looking at or thinking about clothes* has always been a form of feminine escapism. At the start of the Blitz, women, -bombed from their homes, calmly ...

... I a! H a J/J 4 1> _r J \S f |H f J I m B Bi I J I Faint in the distance come the signs of vanishing youth and beauty. Tiny lines are not all expression. Sallow skin and unfirm flesh have lost their bloom. Facial and body muscles are slightly lazy, and eyes are not clearly glistening. A slight down over the top lip is hardly noticeable. Hair is rather difficult to manage, being either lank and ...

... nmgmwHBi en. , hi onuv^c, c.i' II Batchelor's Peas Ltd cvs 223 M In these trying times- k 1 remember *A are HIGHLY NOURISHING H Mi and SUSTAINING Try also FRUIT SALAD. BBH DICED CARROTS, SLICED ■gHg BEETROOTS. BEANS IN B8-- I BRINE, BEANS IN TOMATO tuwiuimuiBoatiiil o t i/^r r.. Sheffield ...

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... (s a s Prized above all other furs, ermine fascinates every woman by its gloriously smooth texture Your skin will have that same fascination when you use Creme Simon M.A.T. the new and different foundation cream. It gives you a new and different complexion in which grease and shine cannot form. Make Creme Simon M.A.T. your found ation cream and powder base. Then watch how it makes your skin ...

... Your English Complexion is admired the world over This is the powder especially created for the English Com pletion and is used by all beauty wise women to per fect and maintain that lovely possession in all its youthful beauty. With a perfect smooth matt texture and with exceptional covering and adhesive properties, it will cling lovingly and retain its delightful perfume through sunshine or ...

... q m GOOD TASTE When you ask for perfume or powder by the assistant knows that your taste is good that your judgement is impeccable. , who creates fine perfumes for the world's leading couturiers offers you three exclusive fragrances GARDENIA, frankly romantic STUDIO, crisp and intriguing 'NO. 5', utterly sophisticated. 42/- 21/- 6/6 HANDBAG PHIALS 1/3 TRIPLE GIFTS 3/9 ^ICCADILLY, ...

... wmfim WM!m Shoes uf anf^ t1 YET THEY COST YOU LESS Shoes were a war worry to this husband and wife until vou ii have to get more wear out or your snoes now Shoes have to go further now. When you buy new ones or have an old pair repaired, get superfine Stick-a-Soles and Rubber Heels fitted. keep shoes in shape, keep heels smart. save money, treble the life of shoes, I Dossas are neat, ...

... , ye General Electric Co., Ltd., ss.e. QUALITY PRODUCTS Long-lasting, hard- wearing qualities /are called for in the products/you pur chase/to-day. That /is why electrical necessities made by the) G.E.C. will prove now, as they have in the past, the wisest choice. EVERYTHING ELECTRICAL for the home MADE IN ENGLAND Sold by all Electrical Suppliers V ddvl. rf Magnet Houte, Kingsway London, ff.C.2. ...

... O iristoc iris toe woman in war-time must com bine duty with beauty, and Aristoc feel that they must do the same. In these times when people and things receive their severest test, the aristocrat of silk stockings has revealed its capacity to with stand strain, wear well, and look beautiful. Aristoc cost you less because they last so long. THE A II I H T II I! HAT II F H I L V, H T II C li I ...

... OF REGENT STREET 103-113 REGENT STREET, LONDON, W.I TELEPHONE REGENT 6789 r Wintering Warmly We believe that if you step inside one of our Ulsters you will scarcely notice winter. Double- breasted and deep-collared, they provide comfortable quarters. They are very warm. They are very hard wearing. And they are at prices which we will not be able to repeat when stocks have to be renewed. 5h to ...

... Guinness Guinness IS GOOD FOR YOU r. Lib* A After a Guinness- the smiles on you! ...