... For over half a century 55 S.E. ISA have maintained their reputation as the world's finest cigarettes. ...

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... CHISWICK PRODUCTS LT[ . LONDON, W.4 MP/OG/- Can I borrow the 'Mansion' to polish my doll's house, J Mother? Very well-- but don't waste it-- remember that very little gives a lovely shine. MANSION ANTISEPTIC WAX EVKSblSH FDR FLOORS. FURNITURE AND LINOLEUM ...

... Modern* Modern a BLANKETS h1]4ITI^ A i i are those who already have 'Moderna'Blankets THESE unshrinkable Blankets have long been the pride of discerning housewives. So soft, so cosy, so gloriously warm, so LONG-LASTING That is because are woven with 33^% more threads than any other quality blanket. The warmth is in the weave, not in the fluff. GUARANTEED odourless and won't shrink. Lucky ...

... PUT T t B 9 1 The Best and Quickest Method of Marking your Linen NO HEATING REQUIRED 710 and 1 /Q Absolutely 2 per bottle I U Permanent (ind.purchaietaz.) Fabric letters can be removed, pnrr SPECIAL MARKING PEN with If H I every Bottle, LINEN STRETCHER with every 1/3 Bottle. Of all Stationers, stores and Chemists or 1 13 Bottle including Metallic Pen I and Nickel Linen Stretcher sent Ji post ...

... |j^ pf lif M 5a 5# Soles and Heels are entirely British made. Shoes must last imger ww SAVE MONEY AND COUPONS THIS WAY -ainK i.vcTucgc /ipc u.n t-., COMf BY, N0WADAY5. THAT'S WHY MOST OF MY CUSTOMERS BRlNu IN THEIR NEW SHOES TO BE FITTED WITH PHILLIPS RUBBER SOLES AND HEELS BEFORE EVER THEY WEAR THEM; THEN THE ORIGINAL 50LE NEVER TAKES dNY WEAR AND THE SHOES NEVER LOSE THEIR SHAPE. OH YES, ...

... MOBILE DEFENCE AGAINST AIRCRAFT As Practised by the Germans in Defence of Their Transport THE paramount importance of aircraft in support of military operations is now generally understood, even by the layman. In his recently published Despatches, Lord Gort has further drawn attention to this subject by his references, not only to the enemy's aerial attacks, but also to the anti-aircraft ...

... RONSON REGRETS that owing to the difficulties of obtaining spare parts from America and the shortage of skilled labour the Ronson Repair Service cannot accept any more repairs until after Christmas. We regret this interruption of our Repair Service which has helped so many of our friends to make light of the acute match- shortage. RONSON PRODUCTS LIMITED Dorincourt Leatherhead Surrey Ronsonol ...

... (^)au (d^o/ogne In those elegant days of Beaus Broughams and the Seasons at Bath, Atkinsons Eau de Cologne was the favourite essence of the world of fashion. Now, nearly a century and a half later, the name Atkinsons still means all that's best, all that's real, all that's traditional and original in Eau de Cologne. And if in these days you cannot always get your Atkinsons, please don't blame ...

... W BEAUTY PRODUCTS W BEAUTYM PRODUCTS Stczafff zXz, I How nice to see someone with a pre-war complexion healthy, well groomed, glowing. Women find things difficult these days. Can't get cosmetics' they say; but after all you can still get a little Pomeroy Skin Food and Pomeroy Cleansing Cream and it takes very little Pomeroy to keep your skin beautiful. Advice and treatment still available at ...

... ifa m mb THE war is one thing. We have to see that nothing like it hap pens again. But that's not all. It is very much in my mind that we have to see that the economic conditions which have had so much to do with this war don't happen again. The world economic machine has been sick. We have to cure it, or we shall win this war only to lose it in the long run. It was a member of the Churchill ...

... The The ut/h t in It Loook at the passengers round you in a bus, note how vividly their re- actions twist their features, how the reality of a thought makes or mars the face, the figure. Annoyance or perplexity cut a frown; incredulity lifts the eye brows, furls the forehead, the face falls in disappointment. One despon dent thought is apt to fell a woman, her back bends, mouth opens, chin ...