... J AW 1 ...

... S.9M foeza^ THE contrast between the elaborate silk covered lamp standard of 1914, and its modern elegant counterpart symbolises the rapid and continuous progress always being made in the electrical industry. Science did not stand still in 1914 and to-day the G.E.C. is keeping abreast of developments and improvements that will result in better electrical equipment for the home when this war is ...

... When the iron is hot We are striking now, to forge the weapons of victory at ever-increasing speed! Weapons as modern as the methods now used to make them. The slow, deliberate art of the armourer and blacksmith has given place to the speed of the electric arc welder. In other ways, too, electrical development has revolutionised our methods. For our hospitals, our ships, our armies in the ...

... By Appointment It is economical to buy the best salt I 1 1 McVITIE PRICE I a k Biscuits L„ of Highest Quality destined to provide the measure of excellence by which the world's finest cars are judged ^^■■■■■■■□^■■■^■■■■■■■■■■■■■■■1 LAGONOA MOTORS LIMITED WILLIAMS YOUNCERS E \SfoUlBlc i g w r 36? Waiting L-- JTAINES MIDDLESEX State{xpress555 I Ccgahetfes FAMOUS FOR HALF A CENTURY ALL CLASSES ...

... The FIGHTING in the DESERT General Rommel's Sortie from Jedabia, and His Advance Across the Cyrenaican Plateau It was on December 21 that General Rommel arrived in the Jedabia area after his dash from the Sidi Rezegh battle area. Part of his force passed through Benghazi, whence came the (perhaps misleading) report that a meagre twenty-five tanks were accompanying this column. His main forces ...

... THE AIR WAR IN THE FAR EAST Japanese Tactics Versus the R.A.F. ATTACK AND COUNTER-ATTACK By A. B. AUSTIN NOW, after weeks of confused fighting, we begin to see the pattern of the Far East air war. When the Japanese attacked, they had one great aim. Split. Split the British from the Americans. Split the British in Burma from the British in Malaya. Split Australia from Singapore. Split the Dutch ...

... LUXURY BLEND SCOTCH WHISKY i tfs- %Mf I W M SANDERSON SON LTD., LEITH ...

... IN UUfc&l UJr UUUD HOIBLS ADVICE BY ASHLEY COURTENAY Letters, accompanied, by a stamped addressed envelope for reply should be addressed to him c/o The Editor, The Sphere, Commonwealth House i, New Oxford Street London, W.C.i. THE NORFOLK HOTEL BOURNEMOUTH Traditional superiority. Combines all the factors that one expects to find in a first-class hotel, Restaurant, grill room, men's bar, ...

... YOUTH AND AGE Youth is the time of courageous experiment in creative work, whilst age has experience and is ripe with practical knowledge and wise judgment. Youth held in rein by age and age tempered with the spirit of youth give industry its greatest achievements. The Chatwood organisation is a combination of youth and age, and throughout the firm is an atmosphere of growth, new knowledge, ...

... JL axe-v- turning w lie e I The Hay-wain by John Constable (1/76-1837) In the ponderous progress of the Hay- wain through a typically English scene, Constable has recorded for us the wheel in one of its earliest uses. To-day, among the incessant whirring of modern industrial machinery, we of B.S.A. look back on this patriarch of the wheel with no mean respect. It symbolises for us the ...

... Guinness My Goodness My FROM GENERATION TO GENERATION THE GUINNESS TRADITION HAS BEEN HANDED DOWN. IT WAS GUINNESS FOR STRENGTH WHEN WATERLOO WAS FOUGHT. IT IS THE SAME TODAY. THERE'S NOTHING LIKE A GUINNESS, NEVER HAS BEEN, NEVER WILL BE. GUINNESS WAS GOOD FOR WELLINGTON'S MEN. GUINNESS IS GOOD FOR YOU G.E. 1 072 Guinness ...

... A Note by DONALD COWIE The temporary fate of Lower Burma in this war was settled when the Japanese took over Thailand and we proved incapable of offering continued resistance to them in North Malaya. But where exactly is this first main Burmese battle field, and what is it like? It is, roughly, a narrow strip ot rain-soaked, steaming land, rarely more than 50 and never more than 100 miles wide ...