... LIBERTYSHOES LTD B.E.I. LIBERTYSHOES LTD B.E.I. f f] /aM f) Shop more easily. You wait at the butcher's, stand at the grocer's, there are people in front at the Post Office. In Liberty Shoes you can stand it without fatigue. Complete comfort and full support are designed into the graceful shapeliness of your Liberty Shoes. The much increased demand for Liberty Shoes means waiting a bit, but ...

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... . . I GIVE YOUR CAR A SQUARE DEAL Sometimes the very dependability of an Austin leads its owner to treat it thought lessly. The Austin runs well, seems to call for no attention and consequently gets none. Probably it will keep going good- naturedly, taking you about your war work without so much as a squeak or grumble for Austins, are made that way. But how Hf much better for your car, for ...

... P.2 P.2 /T ^SHARE MY ENERGY says Potato PeTe In your home do potatoes mean only boiled potatoes There are so many easy ways to make them into a delicious main meal. You can fry them for breakfast as is done in Devon shire; you can make them into scones for tea, or into pies for supper. More potatoes and less bread are good for you and the Nation too POTATO PIE Place the remainder of the fat ...

... J. E. ATKINSON LTD. J. E. ATKINSON LTD. BY APPOINTMENT ATKINSONS \au de (Cologne In those distant, rose- coloured days when life was leisurely and no well- bred girl did anything but fritter, Atkinsons was already the favourite Eau de Cologne for soothing vapours, relieving head aches and, of course, emphasizing charm. Now that little watering-can has given place to the plough, for farmers are ...

... FURMOTO CHEMICAL CO , On every polished floor .^useNON-SLIP^v; Furmoto FLOOR CREAMj 100% NON-SLIP GUARANTEED Furmoto shines floors like glass produces a hard, tread-proof and waterproof surface on any kind of flooring and linoleum vet on it vou can't sliD an inch. Because of this it is the nnlv polish you should use. Avoid accident claims as a result of anyone falling on slippery floors. You ...

... Yule tides of the Allies Soma Strungo Christmas Feasts tutti Customs By C. Patrick Thompson OVER most of Hitlerite Europe the shadow of the crooked cross lies heavy across the Christian cross, and for all the occupied nations the Christmas of 1942 will be the most tragic in living memory. No midnight mass the German curfew lasts from midnight or earlier, until six a.m., and doesn't lift for ...

... Parting from a ship in which he has served is, to a sailor, like parting from a friend by Edward Cranston THREE men sat at the big dining-table in the middle of the destroyer's wardroom. Before each was a glass, and a decanter of whisky stood beside a siphon on the side board. It was a curious scene, lit only by the dim rays of a single ship's lantern. The deck sloped slightly to starboard and ...

... taiW6**4 How can we pass Christmas in a way that acknow ledges the everlasting spirit and conforms to the austerity of duty? Probably the best -way, in fact the only way, is to express, both in the letter and in the spirit, the Goodwill to Men. There never was a time when it was easier to help others, to spread goodwill, to give, in fact, the comfort and cheer, the warmth and friendliness to ...

... HUNTLEY* PALMERS If m HUNTLEY PALMERS Jt *t* BISCUITS 7 mmm w v ,)^w-wwrtnwrtn,ftn^w,Anrt^ e fak m mnoFfr vm n 7 jfrom tlic FteW the !f lou? Hill m EJk. ,w,l^ iL. WT from the 3tl w M to the Ovn ...

... ALWAYS^ J rmtecz ALWAYS1^ Jf&tats jr Restricted production will necessitate economy in purchasing, but our large factories and numerous branches will continue to provide many delightful models for our customers. THERE IS A DOLCIS SHOE STORE IN EVERY LARGE TOWN ...

... I State IMPRESS State Express 555 For over half a century 555 have maintained their reputation as the world's finest cigarettes. ...