... Taboo PRODUCTION has its psychological as well as its physical problems, for some of us are by nature unduly impressed by the orthodox. As greater inroads are made into the country's resources of labour and materials, improvements in technique will alone remain for further exploitation. In this spirit the Simmonds Organization wrestles with convention. Its products are born of an imaginative ...

... Thanhs io Oieda Those who possess Appli- mm ances will find it easier to keep L PCTTI C within the Fuel Target. Use them with care-- they cannot be re- A UP lUIIA placed. Ask our advice if in doubt ill 1 UlXlll ULU about economical operation. for the home name to REMEMBER is SIMPLEX ELECTRIC CO. LTD. OLDBURY. BIRMINGHAM ...

... 'S k_y anatogen' Nerve-Tonic Food and Genasprin are only available in limited quantities now because some of their ingredients must be diverted to direct war needs. But from the Genatosan Labora tories comes a steady stream of urgently needed Fine Chemicals and Medicinal Products to meet new and ever increasing demands. By this diversion of material and conversion of effort, Genatosan Ltd. are ...

... , ORD MOTOR COMPANY LIMITED, C Until then When toffee apples are two-a-penny and little Tommy's only danger is a sisterly smack for being greedy, the whole world will be at peace to enjoy the fruits of the earth. Until then, if we follow the advice of those who are in charge of supplies the foods and fruits in Britain will last longer and go further. If by eating more potatoes we can save more ...

... The NEW AMERICAN POCKET CARRIER ^he newest weapon in the fight against the U-boats is the escort-carrifer Tracker. The tactical object of such craft (known to the Navy as 44 Woolworth Carriers is to keep down the U-boats in mid-Atlantic, in the 500- or 600-mile 44 gap which is far outside the range of the shore-based aircraft of present types used for convov protection. Some of these new ...

... Debenliam Freebody Debenbam Freebody \zfe ore famous for oW' %c ...

... i APPEAL ERIE 5 PRISONERS OF WAR I If you were in enemy hands, fed on a miserable prison diet, with out the things that make life worth living, wouldn't you just 1 I live for the Red Cross parcels bringing food, tobacco, books, and the knowledge that you weren't forgotten REMEMBER THEM and help |il this good work to go on by send ing a donation to-day. H RED GROSS ST. JOHN 1 St. James's ...

... When the Eighth Army moved out of the wide stretches of the North African desert-- the northern fringe of the great Saharan Belt-- they found that a great change had come over the surroundings in which their war was to be waged in the future. The change had already been noticeable in the region of Tripoli; but it was not until the fertile plain of Tunisia north of Sfax was reached that it ...

... IMIMW OVER SEVEN YEARS *OLD^. y/iu 76//man M/j-kk. ah// moc/e)n in a/j/wa'iajice. id we) yea/u o/c/. It was the Rootes Group that gave you the Hillman Minx-- and their products are always styled to endure With Victory achieved, their principal objective will again be the creation of still finer Cars and Commercial Vehicles ROOTES SECURITIES LTD ...

... M£°i ,\i My grandfather used to come here, said a young pilot officer. Of course he wasn't in the Air Force I expect wars were fought with hows and arrows in his day. He was a colonel. Six foot six in his socks (by jove, this is a wizard fit!) and I bet you couldn't have fitted liim front stock in five minutes. You're wrong, sir, we said. Navy, Army or Air Force all sizes and shapes we ...

... THE THE UNDYING TRUTH The Truths that Confucius taught his eager pupils of years ago cannot lose their eternal verity, although the whole struc ture of civilisation seems trans formed by scientific discovery and mechanical invention. Behind the machine still stands human thought and human craftsmanship, dealing with new problems by the old rules. It remains as true as ever it was that it is ...