... f GO ON.. DRAW IT i ALL OUT AND SPEND THE LOT IT WON'T HELP THE WAR A BIT/ CHECK THE SQUAHDIR BUG! You lucky people-- you with a little credit balance at the bank-- beware The Squander Bug singles you out as his favourite victims. He knows how easy it is to write c Self' on a cheque and go on a spending orgy. Give your Bank Manager a standing order to buy 3% Defence Bonds in your name every ...

... . Wartime standard models Art I Q C deluding complete with pump tools LO I I 7 J Purchase Tax a TH£V B£StCN£D fT iH jj j IBS 11 1 A M J A A xM A, Once upon a time-- in 1884, to be exact-- a little group I The first B.S.A. Safety Bicycle, patented on 2 1 .vr _ _ B November, 1884. It had a 32' driving wheel, and of far-seemg enthusiasts at B.S.A. decided that the time was ripe Ih a 20 steerer. ...

... 0 V E R S E V E N year? OLS y/tu 7ZfZZeumt IZj/.k. ,ihZZ snocZe>n jji ■cyysecs >iance. u oce) devest t/eahd o/c/. It was the Rootes Group that gave you the Hillman Minx-- and their products are always styled to endure With Victory achieved, their principal objective will again be the creation of still finer Cars and Commercial Vehicles ...

... G.E.I 131 My Goodness My ...

... dji sippomtmem Table Waters An artist's impression of a convoy in the days of the Napoleonic wars showing a third rater flying the white ensign escorting East and West Indiamen down channel to the Scillies. There the convoy would break up and the Indiamen proceed independently. wince IJQO Since the early days of the Convoy system, then, as now, instituted for the protection of our ...

... Far away, beyond where the smoke hangs on the distant horizon, her father is fighting our enemy the Japanese. That takes courage. But it takes money, too! Who is looking after his little daughter? Madame Chiang Kai-shek. Please send her money pounds or even shillings, to keep China strong and healthy. Money for medicine, equipment and supplies. Give generously, and please send your gift now! ...

... m II 1 I j I I To AVOID rapid I tread wear I I you must AV O I D I 1 Misalignment of wheels 2 Incorrect inflation 3 High speed and rapid acceleration 4 Vast cornering 5 Fierce braking All these waste rubber which is so Vital to Victory ...

... BLACK&WH ITE I 00 BLACK&WHITE _ tp yts STILL CARRYING OA Although working under difficulties Black White is still carrying on; still bringing to as many as possible the fine quality and mellow flavour which have made this grand old whisky a first choice everywhere. ...

... m m OF REGENT STREET AND PRINCIPAL CITIES Telephone Regent 6789 UNIFORM REGARD, it must stand, up to foul weather its shape must do credit to its wearer on all occasions it must last long and be good-looking in its old age. That is how a uniform has to serve in wartime; and it can only do this if it is well cut by men with years of skill and experience. We have such men, and that is why our ...

... Austin Help your to lielp the Country THE MAGAZINE MAY HELP YOU TOO-- 4 d monthly from your newsagent FROM S TO OWNERS Klljfl i Ration yourself to 30 m.p.h. AND DOUBLE THE LIFE OF YOUR TYRES Do you know that at 30 m.p.h. your tyres last twice as long as at 50 m.p.h. In your own, and in the Country's interests, it pays to keep 'within the limit' even on the open road. If your work takes you ...

... BRITISH fil RAILWAYS GWR LMS Ejaa LNEH SR Carrying the War Load v. vys The VITAL k LINK Railways are the vital _ link between the convoys with their urgent 1 and important freights and the factories waiting for the materials to make the weapons of war. Railways are also the essential link between the factories and the battle. They play a major part in eyery Allied campaign and are of paramount ...

... H -t.T-*' m yininin-- rmrm iii^-- ri-- IK--MI-- ^--1-- i-- 11 The if I S NUFFIELD ORGANIZATION ll H SBl A CORNERSTONE OF BRIT A I N'S INDUSTRIAL STRUCTURE Wolseley Motors Ltd., MlUJULD Nuffield* Mechanizations Ltd., WgL The M.G. Car Co. Ltd., nnr. a nrrtATWii Nuffield Tools and Gauges Riley (Co vent ry) Ltd., vv%t pir Ltd., Morris I ndustries The little grey home goes west Qreat changes lie ...