... I POWER FOR INDUSTRY A small saving ofelectricity by each one of us releases a vast aggregate of power for the war factories. And industry needs power and still more power to produce the weapons of war that will gain us victory and peace. Save as much electricity as possible by using They Stay Bright Longer /f The British Thomson-Houston Co. Ltd., Crown House, Aldwych, London, W.C.2 ...

... I 111 Ml /f (XAmman I f os*m -e MM jffii y ...

... OVERHEARD IN THE Jk Bus No, I simply borrow, quite shamelessly You see I'm fortunate enough to have a neighbour with an ★Acme and I really don't know how we could have managed without it. Ah, I was lucky enough to get my Acme just before the war, and just in time for our evacuees. It's done a grand bit of war work, I can tell you They're so easy to handle, and don't your things come out crisp ...

... Beetles destroy food stocks Coleoptera (or to give them their common name beetles) are by far the most numerous specie of insect pest found where food is stored. They infest bakeries, hotels, canteens, hospitals, and large centrally-heated buildings to an alarming extent and caus colossal damage to flour, meals cereals, dried fruits, and a] kinds of food products. Botl the adult insect and ...

... Children have a special claim to Horlicks please leave it for them One reason why Horlicks is scarce is that it is included in emergency rations supplied to sailors and airmen, who may have to live for many days without normal supplies of food. Horlicks also goes to hospitals, to certain war factories, and to miners who are doing vital work under most trying conditions. Nevertheless, some ...

... g: and the j| LIGHTS will jj> come hack and uncurtained windows will jpsr glow a welcome home. There will |gj be happiness, contentment and the g simple good things of life that are pg; There will be good health, too. Amidst the strife of the present |g\ conflict, the care of the health of ygfff our children has been shouldered Sp with courage. So, in a strange war- ||pT time world they ...

... The life of pure wool is long rf-8^ J As long as you look after it. is pure wool ..,.-40*mw' irww-- ii _ Jr.. if all pure wool is precious (old or new). If you haven't time to re-knit old woollies give them to someone who has. Anyyoungmother would he grateful. ...

... The Story of a Brave Man Who Lied That He Might Fly By Eric Baume HE was thirty-eight, but his papers said thirty. The sheath of Queensland bronze, which held his face and pigmented most of his skull under his sparse hair, lied equally with his eager patriotism-- a noble lie, an easy lie, a lie which must have baffled any oomph ach hupp Air Force medical board which might have detected the ...

... What I Shall Tell M My 1 Daughter IT is a pity that my daughter will probably never know her own re sourcefulness as a housekeeper. I hope that by the time she is ready for it, home-making will be a much easier path to tread than I have known. I want it that way, but I also want her to know that she is missing something in her com parative life of ease. 1 have had to learn in a hard school, ...

... i* m For over half a century Swe press 555 have maintained their reputation as the world's finest cigarettes. THE HOUSE OF (APRESS 210, PICCADILLY LONDON, W.I W i* fRmSm ...

... SieMm hotweul C-> _ GS I bif 1 REGULATION SERVICE MODEL BY MANUFACTURERS OF r CROCKETT JONES, NORTHAMPTON SWAN SHOES HEALTH 1 SHOES J cvs 99 Don't you shout jit me! That flare-up needn't have happened. As a rule the Webbs are a good-tempered couple, but just now they're feeling a bit over tired. Not grumbling, mind you they see the need for all-out effort as well as anybody. But they haven't ...

... Kayser Underwear fits because it's tailored if. ...