... GO ON CAS+i\ THOSE SAVINGS I STAMPS you CAN ALWAYS FIND SOMETHING TO SPU.N THE 1 MONEY V Those Savings Stamps are precious to you, they represent the price of things you have willingly gone without. Don't let the Squander Bug undo all your good work now. See that your stamps are safely invested so as to benefit you as well as the country. Use your Stamps to buy Savings Certificates, or to ...

... ciioc/ikj ortoes did. JlbeTkj oJroes did. tv*0 ^tbrnb/Shoes Whatever ivar work you are doing, you will do it better if you Walk with Liberty. Tired feet are unknown to wearers of Liberty Shoes. Though they are the very last word in war time footwear fashion. they are amazingly -comfortable Smartness goes with perfect ease and coupon saving-wear really marvellous value for money. LEICESTER B.E.5 ...

... Salute Salute The Hand that held the Hoover drives a Crane! Not many of our housewives are doing jobs of war work like this The great majority of those in the factories and workshops are plugging away on far less spectacular tasks. But whatever the job these Housewives 1944 stick it, and run their homes as well Many of them, now more than ever, must bless the day they bought a Hoover to save ...

... DIKESS: By JEAi\ BUHNUP, Editor Women's Uepartment j 1. The jumper suit to-day's big seller, give's two for the price of one, splitting usefully, each half teaming with what you will. Here, in its dressier form, the black silk skirt has four unpressed pleats, the bodice a long, icaist-dejining line. White pipes the serrated throat line and faces the cuff bows. Lady in Black. 2. Stalwart of a ...

... I Power for WAR Power Stations everywhere are the driving force behind the war factories. You can save power for the National War Effort and have bright, economical lighting by using LAMPS They Stay Bright Longer (f w The British Thomson-Houston Co. Ltd. \Triy Crown House, Aktwych, London, W.C.2 3979 ...

... :v ti/er eta d/ereta ace ttiqh for skirts IN PLAIN WOOLLENS, PURE FLANNELS and SCOTCH TWEEDS Enquiries to D. Ritter (Wholesale Only), Kent House, Market Place, W.I. ...

... No, I don't mind the washing, but that wooden mangle I've had to put up with does take it out of me so and out of the clothes That's where I'm lucky; I was able to find one of those lovely ★Acmes just in time just before war broke out and it's been doing overtime for the neighbours since Well, I was only saying to Jim the other day that if post-war planning gives everyone an Acme I'll be more ...

... w SUPERLATIVE QUALITY AND DESIGN IN NORMAL TIMES THE BEST SHOPS HAVE THE VALSTAR 66 RAINCOAT. SUPPLIES NOW, HOWEVER. ARE STRICTLY LIMITED ...

... , , All merry and bright on SMALL SIZE 2 POINTS 7^° large size POINTS 1/1 UMabta W; MORE than a Breakfast hod Weetabix is now; zoned but is in ample supply in all Weetabix areas. Burton Latimer, Northants. WX ...

... rpfiuTTpjO Phillips J TWICE evi Suwfag? Bobby smartens himself up and tries to make up for week-day failings by giving his teeth a double clean on Sunday. But the practice is most unsound because teeth care must be regular. In the rush of our busy work- a-day week, we must avoid Bobby's error. To keep acid at bay you need to clean your teeth thoroughly, morning and night, with Dental ...

... From 6as Plant to Larder ■fYOU\ musA m save I A cas m iv now/ g and OAS for Another record war-time harvest safely gathered result of careful planning and prodigious endeavour of skilful fertilization of the soil. For the hard school of experience has taught us the vital part which fertili zers play iii the nation's effort to feed itself the vital importance, too, of the gas industry which ...

... , , fit#*} UNIFORMS for women have influenced fashion enormously. After the slick neatness of a uniform few of us feel right in frilly dresses or hats with coy bits of veiling. But though fussiness is definitely out, smartness and good grooming are very much in. So please give tailored clothes as much care as you gave your frills, and don't let creased jackets, sagging skirts and depressed ...