... IS A NATIONAL ASSET On the Food Front, the elements must be fought and beaten if the Nation is to garner the fruits of the farmer's labours. Leaky roofs are Fifth Columnist No. 1 in the weather's war against the valuable contents of farm-buildings. From long experience farmers know that they can defeat the weather if they roof with Ruberoid. It keeps buildings snug and dry, in spite of the ...

... The Loving Cup a The loving cup and the grace cup are sometimes thought to be much the same thing. So they are in the ceremony of the drinking but their origins are very different. The true loving cup had a lid and the one about to drink would turn to the neighbour on his right who would remove the lid with his right (or dagger) hand and thus keep it innocently occupied. The grace cup which ...

... mm 0^% SEEDS IlliP WRITE W^NOWFOR SUTTON'S 1944 CATALOGUE OF VEGETABLE SEEDS free on request. Catalogue of Flower Seeds ma/ be obtained on request if pay ment of Id. is made beforehand. SUTTON SONS, Ltd., The King's Seedsmen, READING Traditional quality OLD SCOTCH WHISKY in original OLD FASHIONED FLASK Unsurpassed in quality although restricted in distribution by scarcity of old stocks. ...

... The lads from our street The men who fought at Narvik, at Bruneval and Crete, They were youngsters from our village, and lads from down our street The men who followed Monty, the deathless desert rats Once played round here with sticks for stumps and lumps of wood for bats A day will come when bells will ring and flags will be unfurled To cheer the British Tommies who helped to save the world ...

... GREATCOATS FOR OFFICERS When you slip into one of our greatcoats you know at once that it has been made by somebody who has spent a lifetime in making clothes for men. You feel it as the coat moulds itself to your shoulders, and in the way it fits and gives that grand i sense of easy roominess /J| which marks it a real friend, ftik We like to think that every garment we make for an officer is ...

... I N0TU A I \l ever ytWng VI f^bbe ...

... HEREFORD CATTLE -ffcf BHEfy _ A £/f ltd m E-> TOP GRADE W\& m E 1 0 V TOP WEIGHT TYPE MARK YOUR CALVES USE A HEREFORD BULL Show and Sale of Pedigree Hereford Bulls at Hereford, April 18th, 1944 Apply: 3, OFFA STREET, HEREFORD ...

... The Mosquito, one of Britain's most success ful aircraft, is now known to be operating in the Eastern section of the World War. It is sweeping over the jungles on the Burmese frontier, harrying the Japanese forces wherever they can be spied out in this difficult land of tropical forests, rivers and streams. Both fighter and bomber versions have been engaged in the attacks on the Japanese ...

... %J Regd. %J Regd. COOL WHEN IT'S HOT WARM WHEN IT'S NOT Comfortably soft to the skin, ' Service Shirts have been on active service for half a century, and are still right for any battlefront, any climate. Made in regulation khaki, Air Force blue and white. SERVICE SHIRTS Thctrvk cjoodtiess I boucjht ...

... OF REGENT STREET AND PRINCIPAL CITIES Telephone Regent 6789 I J Uniform demands A woman demands from her uniform all those qualities she expects from tailor-made garments. We have been making good clothes for men for many years, and our customers in the women's services tell us that now they know why their menfolk have always been so enthusiastic about the Austin Reed Service. A.T.S. Greatcoat ...

... jmhS AIRCRAFT LTD jmhs AIRCRAFT LID incrc comes a tide in tne attains of Empire, as of men, which taken at the flood, leads on to fortune. That tide of air transports will How over the post-war world, and those transports which will carry the citizens of Empire should be the fruit of their brains. The Rt. lion. Lord Scmp'lll R E A I) I N G K N L A N D TiwfyyaljWforte BcncwHcnt Fund ...

... i Ha HjK __ W Wi You are in pocket in more than one sense when you wear a GOR-RAY Skirt with the new ZWOW Pocket The old, ugly placket has gone. In its place you have an unbroken hip line and on the other side, an attractive, man-style pocket. There are no buttons or metal gadgets to cause hip bulge and although the skirt fastens at the waistband under garments cannot possibly show through. ...