... Electric WATEIl HEATING by I III A tube tucked away in your hot- water tank this is Electric Immersion Heating, front which you get hot water at all taps at all times, whether the kitchen fire is in or out. Make a note for your post-war home. Issued by SIMPLEX ELECTRIC CO LTD OLDBURY. BIRMINGHAM ...

... *Vitabuoy ovVrVoat Vitabeau TRENCH COATS ^^UCH to our regret we are unable to manufacture any more of these wonderful coats. There are still a few available in one or two stores, and if you will drop us a line we will be glad to tell you where you can possibly buy one if you act at once Vitabuoy Products Ltd. Beaufort House, Gravel Lane, London, E.I Telephone BIShopsgate 6565. KERFOOTS ...

... BA TH- TIME A HOT bath is today a luxury. The urgent need to save both water and fuel compels us to cut down our bathing. The less often we feel justified in having a hot bath, the more we appreciate it, particularly after a long day in the works, a night on Home Guard or fire duty, or an afternoon digging for victory. Yet the zest of any hot bath is reduced if the water is hard. Hard water ...

... S I M M O N D S THE BENEVOLENT GENIE But will he go back A Genie is a nice thing to have about the place. When you're in a jam you rub the ring or the lamp, or what-have-you, and the benevolent genie pops up and solves your problem. We like to regard ourselves as a sort of Good Genie to Industry. We like to be called in to solve problems of design or production and like all good genii we'll ...

... Until then Chops are very nice to-day or what about a mixec grill? Until then, we aren't faring so badly. But many things are scarce and vital to the war effort. Rubber is one of them. Tyres must be kept at correct inflation pressure. Embedded flints must be removed from the treads as frequently as possible. FORD MOTOR COMPANY LIMITED, DAGENHAM, ESSEX ...

... o y J V v* I I NO, there isn't any placket. m No buttons or other fasteners lilj, f on the hips to cause bulkiness cp or spoil the symmetry of the hip line. The now fashionable ZWOW man -style pocket supersedes the old style placket providing the neatest of neat fasteners on the waistband. Skirts in a wide variety of attractive styles feature the 'ZWOW.' Good drapers and stores everywhere ...

... Once upon a time while the car was still nosing its way through the mud we used to hear: BET WITH BILL BARNACLE' Evens Dusty Carpet Two to one bar one I We loved Bill Barnacle as we loved everything about our point- to-point the picnic lunch, the excite ment of the start, the wild thrill as at last two riders came neck-and-neck over the hill. It was as English as a slice of Stilton and as ...

... DURING THE FIGHTING FOR IMPHAL One of the intense little battles in the hills of the Manipur Plain a scene on the Imphal-Tammu Road when the Japs were driven out after eighteen days- Drawing by E. C. Camber1 Intense little battles were fought in the hills around the Manipur Plain as the Japanese sought to gain strategic positions or as the British and Indian troops pushed the enemy off vantage ...

... For country houses, camps, etc., and all places not served by the Grid System, there is no lighting method so dependable and com pletely trouble-free as lighting by Ediswan Stationary Batteries. They are compact, requiring only the minimum of attention and are available in sizes to meet needs of houses of all types. BATTERIES Our Advisory Dept. will be glad to give you advice and our Replatal ...

... You look right, j I you feel right and you are right in an UNIFORM OF REGENT STREET AND PRINCIPAL CITIES London Telephone Regent 6789 ...

... I I Post-war 1 Jf League Football and cast their shadows before. ...

... D U N L O P (Df the many hazards of flying there are few operations more ticklish than that of landing on an aircraft carrier in a choppy sea. In this, as also in taking-off, the part played by tyres is of the greatest importance, if valuable machines and precious crews are not to be jeopardised. ...