... The demand for winter milk will continue. Winter milk pays best, so breed for autumn calvers. They give bigger yields than spring calvers. And you'll get bigger profits still if you use a suitable bull. MAKE your target an increasing winter milk yield from every cow in your herd. THINK of the future as well as the present. The bull plays a large part in determining whether the milk and butter ...

... 125 PALL MALL, LONDON, S.W.I Telephone ABBey 7621 Name Address i.s RATIN and the RAT v MENACE The surest and quickest way to obtain relief from the menace of rats and mice is through the Ratin Service. 0 The British Ratin Company h offers a nation-wide service, based on scientific and well tested principles, by surveyors and operators highly skilled in the destruction of rats and mice. 0 To ...

... NORTH BRITISH R U BBER COMPANY LIMITEC n W/t NORTH BRITISH R U BBER COMPANY LIMITEC K W/T 9 -ft yO s. i W HEN running on P Synthetic Tyres, do all you can to avoid OVERHEATING A UNDER-INFLATION I LONG PERIOD RUNS Check wheel alignment m examine tyres for stones I and flints regularly. ...

... HThe fight for the famous city of Aachen came to an end on October 21 and 22. The American forces had developed an encircling movement which resulted in the occupation of two ridges of high ground. The northerly attack took them through Kohlscheid and Richterich, down towards the area of Wurselen, a northern mining suburb, in and around which the fiercest fighting took place. The attack from ...

... Until then Newbury again! And all the thrills of lissome horseflesh soaring brushwood fences to the rhythm of thundering hoofbeats. Those days will return, with the pleasures of new Ford cars. Until then, there are more impor tant things to be done and economies to be practised. So, make every piece of coal do the work of two by backing up your fires with dust and slack. FORD MOTOR COMPANY ...

... MORE THAN A BEAUTY TREATMENT Help your Even on war work, it's poor strategy to hide a good car under a bushel of dirt. Cellulose and plating must be clean to stay healthy. Both to-day are needed for war production. If, through neglect, coachwork has to be reconditioned, the materials and labour involved won't do the Country (or your pocket) any good. Wash coach- work when you can and apply ...

... Bernard 'WeatherilV) UNIFORM -AND AFTER FOR the last five years our chief pre-occupation has been with the fine tailoring of Officers' Uniforms, and our 1 materials, cut, style and work- manship have earned unanimous fj approval. Now that we are able to yA resume specialisation in Civilian i and Sporting Outfits, we look ^1 to broaden this established Ih -if confidence by maintaining our ...

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... WEIGAR A GOOD FOUNDATION for a daij's wartime meals Wherever it is nowadays obtain able, Welgar Shredded Wheat is still the first food o-f the day a substantial start to the day's war time meals. Soon, we hope, we shall be able to resume nationwide distribution of this popular food. SHREDDED WHEAT Made by the Shredded Wheat Co. Ltd. Welwyn Garden City, Hertfordshire. ...

... P H5!! order to impress Antony the so-called g$j NS Conqueror of the World, Cleopatra, at fcareW'Ml a feast given in his honour, dissolved in vinegar and drank two priceless pearls stolen from the tomb of one of the ancient Pharaohs. Weston Biscuits are sufficient in themselves to impress everyone. MONEY AND POINTS ARE WELL SPENT ON ...

... If you can't always get Horlicks, please remember there are many who have special need of it In emergency rations issued to soldiers, sailors, and airmen, Horlicks^ is an essential item. It was specially chosen for this purpose because it is exceptionally nourishing and sustaining. The makers of Horlicks are proud that it has helped to save innumerable lives. Large quantities of Horlicks are ...

... , , The Hand that held the Hoover checks the Gun With no glamour of uniform, with all the burdens s\ and responsibilities of running a home, thousands of housewives in 1944 are war-workers too. They L are doing a double job. They get no medals for it. 1 But if ever women deserved especial honour, these I f do. So to all war-workers who also tackle shopping /7/\ queues, cooking, cleaning, ...