... WEIGAR A GOOD FOUNDATION for a daij's wartime meals Wherever it is nowadays obtain able, Welgar Shredded Wheat is still the first food o-f the day a substantial start to the day's war time meals. Soon, we hope, we shall be able to resume nationwide distribution of this popular food. SHREDDED WHEAT Made by the Shredded Wheat Co. Ltd. Welwyn Garden City, Hertfordshire. ...

... P H5!! order to impress Antony the so-called g$j NS Conqueror of the World, Cleopatra, at fcareW'Ml a feast given in his honour, dissolved in vinegar and drank two priceless pearls stolen from the tomb of one of the ancient Pharaohs. Weston Biscuits are sufficient in themselves to impress everyone. MONEY AND POINTS ARE WELL SPENT ON ...

... If you can't always get Horlicks, please remember there are many who have special need of it In emergency rations issued to soldiers, sailors, and airmen, Horlicks^ is an essential item. It was specially chosen for this purpose because it is exceptionally nourishing and sustaining. The makers of Horlicks are proud that it has helped to save innumerable lives. Large quantities of Horlicks are ...

... , , The Hand that held the Hoover checks the Gun With no glamour of uniform, with all the burdens s\ and responsibilities of running a home, thousands of housewives in 1944 are war-workers too. They L are doing a double job. They get no medals for it. 1 But if ever women deserved especial honour, these I f do. So to all war-workers who also tackle shopping /7/\ queues, cooking, cleaning, ...

... Wr the greatest flame in Cotton SHEETS PILLOWCASES TOWELS FLANNELETTES WINCETTES DRESS GOODS SHIRTINGS FURNISHINGS UTI LITY FABRICS ETC. ■IIIIIIIIHltllimi'BUmiMIIIHIIi'H HIIHTfSTlUIHHIIirB ...

... little The very best welcome you can give your baby is a beautiful body, a contented disposition and a healthy, happy mother. All these depend so much upon your having the right foods and enough of them. As the Radio Doctor says, you have to eat for one and a bit; so in addition to your ordinary good mixed diet of all your rations, potatoes, plenty of green vegetables (raw in salads, or ...

... CIGARETTES The familiar Lifebuoy and Sailor trade mark is considered by smokers everywhere as the symbol of all that is finest in Cigarette manufacture. PLAIN OR CORK-TIPS ...

... PHOSFER/NE PHOSFER/NE S Health I f is |J U/ealth kl Regard health as a treasured fA w\ possession. Care for it and maintain M [fl it in times of stress with Phosferine 11 Tonic Wine a beverage that will Wk do you good. IlI From Wine Merchants. Licensed ■I Chemists and Stores. Large size 9'6 M ...

... 3 X PBflND PRflND ?Srf: MAKE-UP H in six shades ranging from a pale flesh 8 tint to deep warm tan j there is a it make-up to suit your own individual colouring Invaluable as a time-saver, make-up is now the favoured fashion with millions of women Refills are now obtainable to fit the container g| we hope you have saved The price of m make-up is 10/8 and Refills are 7/4. ■M _ d AfjSji ...

... SevenSeaS I'm ready to drop! Shopping's a regular pack drill sometimes makes you feel all in. But there's no need to get so exhausted. You don't expect a fire to burn well when the fuel's low. It's the same with the human body. If you took more fats of the right kind you'd have more reserve energy. Think back to the days before food scarcity. What did the doctor order for growing children ...

... Jj 7%/s 000% cigarette in qreefy fiacrefsy-^ j| 10*1/2 20-24 ISO YEARS REPUTATION FOR QUALITY ...

... UAEGER C0 Go to your nearest Agent, or write to , 204Regent Street, for nearest address ...