... Born to blush unseen The sun can take a summer holiday. For tomato-growers have a surer method of ripening crops. Picked when mature but unripe, the tomatoes are put into a closed room and exposed to Ethylene an industrial gas that is nature's ripening agent in highly concentrated form. Who produces Ethylene Of course The British Oxygen Company Ltd. Putting the sun in the shade for tomato ...

... January January is the month of Resolutions including those passed at Shareholders' meetings. Companies, firms, private individuals and others engaged in business conduct an annual review, pass resolutions and present their balance sheets. Among the assets shown in balance sheets is Cash at Bank it means cash when you want it, where you want it and how you want it a reminder of the unfailing ...

... ..i \j\St aX. that are 1 hUchen X Having trouble with your carving, or difficulty preparing vegetables you need Prestige Hollow-ground Knives They're perfectly balanced and comfort able to handle. And what's more, they stay as sharp as the day you bought them Made in six individual styles, each de signed for a particular carving, cutting, or paring task, they are obtainable from leading stores ...

... THE MOST TREASURED NAME IN PERFUME CHANEL The hum of carpet looms has been a familiar sound in Kilmarnock for 150 years. But the note has been constantly changing to meet tin- need for fine carpets at reasonable prices. Today although our neic machines and ideas have lightened the labour of the old processes, inherited skill keeps a watchful eye on proud traditions of quality. Mothproof ...

... Among the good things of life The Russian tells you that by far The Marseillais makes out a case Americans, we understand, The finest food is Caviare, For fishy stuff called Bouillabaisse. Are keen on Chicken Maryland, The Tyrolese, whose health is rude,' 11 A Chinaman devours with zest While Swedish tissues are restored Sing the praise of Apfel-Strudel. Not only birdie, hut his nest, By ...

... . .ELECTRA HOUSE, VICTORIA EMBANKMENT, VIA IMPERIAL j--t T 0 jLfj i v Often one has a piece of family news which would interest relatives and friends overseas. Tell them by cable Via Imperial it isn't expensive. You can send a social message of 12 words to any part of the Empire for five shillings to some parts for even lesg. CABLE THIS WAY. By Phone. Ring the nearest Cable and Wireless Office ...

... npfll fjpfrt 1 1- 1 r() Mience There is, perhaps, no greater contribution to calm, confiden motoring than the assurance of perfect road grip. Thi safety of good brakes and sound steering is faithfulb translated where the non-skid tread of the Silent Avoi quietly takes its firm hold of the road. SAFE, SILENT VWON THE QUALITY TYRE T'-1' Melksham, Wilts. Established 1885 ...

... ■■.■■■■■I-- WMIII 'The annual exhibition by the members of the Royal Society of Painter-Etchers an Engravers opens to-day, February 14, in their galleries at 26, Conduit Street, W. The Society was founded by Sir Francis Seymour Haden in 1880, and he was its first presiden Many famous etchers have been members, among whom were W. Strang, Alphonse Legro Charles Keene, Sir D. Y. Cameron, C. J. ...

... Other beauty essentials Cleansing Cream for dry and normal skin, Skin Freshner and Special Astringent. to ment to complexion beauty its use needs no the regulcr use of Condoning smoothness essential to a healthy skin. 7/6 ...

... 1111111111111111111 THE MAGIC CARPET It ivould be a grand thing we thought if every home could have really fine carpets. So ive modernised a 150-year-old craft of carpet-making coaxed machines to copy the careful hands of cottage weavers of Old Kilmarnock put an end to waste and helped inherited skill to do in a day what used to need a month of toil. ...

... ffl When you crunch Ryvita, your reward is twofold. Ryvita's crispness quickens your appetite, the glands of your mouth and your digestion. Its delicious flavour puts new enjoyment into whatever you eat fine, thank*/ with it. Rarely is health promoted in a more delightful way. I eat crisp zrunchy RYVITA 3 s my daily bread RYVITA I A word of discomfort H Much as we should like to encourage the ...

... Mi 1 by v COMBINED TELEVISION AND ALL-WAVE RADIO RECEIVER PRICE £86 .2.0 PURCHASE TAX £29 .7.8 EXTRA \GNHT HOUSE KINGSWAY LONDON, W.C.2 ...