... TPhocg#' bread a A ONCE TASTED NEVER WASTED yf All genuine PROCEA loaves have the name PROCEA embossed on each side. PROCEA PRODUCTS LTD House, Dean Street, London, W.i Look before you leap but she who hesitates loses the ...

... And a really new Lipstick Smooth, Smart, Glossy The micro-integrated r/> fti ire kn\ nr; I I f.> ap*w TH1N and firm I thick and glossy I I 1 111 cover more evenly with for the outline for filing in \l\ a wonderfuMy ,asting fi]m P 7/9 THE SET GOYA 16 1 NEW BOND STREET LONDON Wl the newest smartest lipstick idea -THICK THIN' ...

... MARMALAD E CHIVERS SONS LTD., The Orchard Factory, HISTON. Cambridge IH 155 I 1 /oB*t4f/°u _ L AKfast b CHIVERS Olie Enqlish ...

... Jamaica Rum will do Jamaica Rum will do A bottle goes such a very long way i i {Send for your copy of the new booklet on Jamaica Rum. Please write to Jamaica Jo,' (Dept.BE.i) 40, Norfolk Street, Strand, W.C.2. It's wonderful what In a moment of prophecy, Beau Brummell Said: A day is coming, Prinny, old swell, When Jamaica Rum ivill delight the nations With a book of marvellous new potations. ...

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... K*TT 1 ISMI I [y J5 liWriiHyiM o Britannia dv Eve for August, 1949 ...

... IT was very hot in the square, and the leaves on the trees were dusty. The petrol station was locked and all the shops were shut, blinds drawn down like eyelids over their windows: it was early closing day. A very old man slept sitting up on a bench outside the Post Office; his soft, pink mouth fell open and his hands clutched a folded newspaper. This was still a quiet town, in spite of the ...

... 1 Waterproof A4ake Up. Essential properties of a holiday make-up is that it should be waterproof and capable of standing up to more than one dip in the sea. If you are aiming at getting as deep a natural tan as possible, combine tan lotion with make-up foundation. In this case, choose Tan, a cream sun-filter that makes an excellent powder base and does not come off in the water. Price 5s. An ...

... LAVENDER Do you trust to luck Natural-seeming allure isn't a matter of luck. It comes from careful grooming and fanatical freshness. Above all, there must be a fragrance about you that's in harmony with your particular style. And what perfume is so in tune with nature as Yardley Lavender? It's such a happy perfume, too makes you feel as though you hadn't a care in the world ...

... See all the Gala of London preparations at The Gala Shop, Burlington Arcade, Piccadilly, W.I NEW, NON-SPILL BOTTLE You'll rave about this brilliant Gala idea a cute, semi-spherical bottle, absolutely non-spill. NEW EASY-CONTROL STEM A graceful, long stem that fits into the cap. Gives greater control in application. Balance it in your hand like a pen or pencil. ...

... 4 Govt/a£& for gravy with the extra rich I, flavour Ilk Mi Made by m/wI the Makers of m/m. It* Yorkshire Relish Mil Ml Goodall l/mlljjrf^ Backhouse Co. Ltd.. Leeds ...

... 21/22 GROSVENOR ST., LONDON, W.l. Regd. Trade Mark Patented in U.S.A., Gr-i- R-i'tin and nfi-r mwttrif- Optical discovery allows you to see right through reflected glare Here at last is a way to cut out summer glare without dimming the things you want to see. Ordinary sun glasses darken every thing you look at. Only with Polaroid Day Glasses and Sunshields can you see every detail and colour. ...