... FASHION PAGE ISA AVIKIFRED LEWIS LONDON COLLECTIONS 1949 f. pHE story of the London Model Collections is one of necklines. Coat collars, often of immense proportions, embrace the neck and ears stole ends and cape collars, fur-edged and sometimes fur-lined, set a note of comfort for the winter. For evening, shawl collars are used to frame bare shoulders, some times developing into complexities ...

... , , MADDOX HOUSE, REGENT STREET, LONDON, W.I Wholesale or. r KS5TOS. the brassiere that gives you line Despite greater production, Kestos brassieres are still scarce because of increased export commitments. Remember always to look for the Kestos Brand-Tab your safeguard on every garment you buy. slofe Tell me, J/j ij she were iffo) not design' d VU Th' eclipse and glory v\( of her kind ffj ...

... PRODUCTS OF THE R O O T E S G R O U P essentially safe and controllable car. The powerful OHV engine provides vidid acceleration and effortless high-speed cruising. Synchromatic finger-tip gear-change; a nearly vertical wheel for precise, needle-eye steering easy-to-read instruments visible through its unobstructed top half; Lockheed hydraulic two-leading-shoe brakes; distortion and dazzle- ...

... 4 n C frS*- 1 yA Gu ...

... CUSSONS SONS St CO. LTD CUSSONS SONS St CO. LTD, 84 BROOK STREET, GROSVENOR SQUARE, LONDON W.l v' .^MPiir.^u^Tra^Pi isti |rMig^g^HP| [ffl'Ht wHB B H nffiSBk IHHi fi WW flHH B BR ^BBBi SB. ml I HtlBI I Rg |ffl|iH| B ni MB 1 BLnkB I Hi I H Announcement of ...

... BICKENS HAD A TEAM TO BEAT THE IVOHEB I9aul Unit The time has come round again to play my favourite game, which is making up football teams. I have been playing it so long now that I have wearied of making up teams of poli ticians or scandalmongers, topers, trollops and club bores. Indeed, I have exhausted my friends. This year I am going to pick a team of the most revolting children to be ...

... LTD KNIGHTSBRIDGE SW1 Town or country classics that keep you immaculately fresh the day through. Tailored v/ith the same painstaking care for detail that has always made Harrods suits famous. Left Double-breasted jacket and skirt with twin box pleats at front. Right Single-breasted jacket with stitched panelled skirt. Both styles in various fine worsteds in blues greys and browns. Hips 36, 37, ...

... o o o Charles Martian S THE RIVER LINE 8 o One of his very best o novels. Sylvia Lynd The t> Bookman). 8s. 6d. o 8 Storm I Jameson S THE MOMENT 8 OF TRUTH 8 o o o A masterpiece. So much o 8 carried along was I by the excitement that I took for o J, granted the excellence of the 8 J> writing. But, re-reading it, o o how I relished that! 8 2 Elizabeth Bowen. 7s. 6d. o o o o o 8 Mrs. ilelloe 1 ...

... w,th a decorative rcjiJed bow I Made by NORTH AMPTON ...

... ELIZABETH ARDEN'S HAIR AND SCALP TREATMENTS GIVE YOU mf Is your hair lack-lustre and brittle after an open-air summer? Has an unhappy permanent victimised you Then your happy solution is one of 's really wonderful Hair and Scalp Conditioning Treatments. Right away I A DRY TREATMENT is a vigorous double brushing and skilful massage, with gently worked-in lotions. Sets your scalp tingling your ...

... rtPLV JMP1 t far ikelfeW A&3 lr*rtarsV ...

... NOTHING BUT THE TRUTH- -by STRUBE 41 What is it note, dear? I am determined to find out the truth of this telepathy business ...