... Cbb Tfc AiUlumy fooltmaii King's itliapsody (Palace) THERE is an element of uncertainty in everything but in an Ivor Novello first night. As a great liner glides down the slipway we cannot help wondering for one wild moment if she will, after all, float. To indulge a similar doubt at the launching of a new Novello musical romance would be childish, and nobody does. Her name King's Rhapsody ...

... FUCfWIS K I.I H S (Creators of Occlusive (bJfoiver (perfumes since 1730 FLOR1S- 89 JERMYN STREET -ST. J AMES'S LONDON SWl ...

... rHE WHITE HOUSE (o &eve^i S&ecia j&*6t) LTD. NEW BOND STREET, LONDON W.I. TELEPHONE: MAYFAIR 5473 A WJ ciz/;> )esigned especially for mothers- >be whose round of engage- lents permit little or no relaxing p to the last moment, this ttractive Afternoon or Cocktail ress in black Crepe, with Sequin owers in turquoise, is a real treasure. Jlustrated catalogue of White fouse Maternity Models sent ...

... _ uoul ygdul/ci iaiied i j^tcnt Sutafl dc^innttt^o hr aleal assidtUu and /toned and A f mi aealtnys Nearly two centuries have passed of his principles yet. So since they since the founder, Samuel Whitbread are manifestly true today, they may (1720-1796) wrote thus to the son with good conscience quote his words who was to succeed him, and his again and the beer universally present day ...

... tfn\Vs tV 7 w y^td w fX^mrn M M '-%rfWfi5wE| vtrQZglSifl^^ By Appointment Gin Distillers to H.M. King George VI. Gordon's Stands Sup'uLWJL Maximum Prices: Per bottle 32/4; Half-bottle 16/11. U.K. only %Wa m BY APPOINTMENT MEDALLISTS /tre/ ^cStc&ie JEWELLERY S ILVE R COINS AND M E D ALS SPINK SON Ltd. 5-7-KING ST. ST. JAMES'S, LONDON, S.W.I Telephone. WHITEHALL 5275 Ifctsgi i \&ShzTi IWI r, ...

... f w\ BY APPOINTMENT Hairdressers and Perfumer t Hair Beauty Preparations l>y i^||^ I ^J| Up All these preparations were created by Steiner and are in daily use in his salons. Together they provide a battery of hair beauty that gives the touch of haute coiffure at a limited cost S.3 the loveliest shampoo in the world; Sebosyn a hairfood and setting agent; Blue Essence a rinse for blonde or ...

... CAMERA 1 go into close-up. Camera 2 get on low shot of table. Cut to Camera 2. Focus Camera 3. Prepare for high shot. SM. get in the caption board. Strike the sofa. Camera 4 on Iron Man stand by. Camera 1. track back. Prepare for actor to rise. Pan him to door R. Mix to Telecine This is a snatch of the jargon issuing from the Television Producer at Alexandra Palace sitting surrounded by a girl ...

... S( keeping you on the warm side of winter j The warmest and the wisest thing to do at the moment is to visit our overcoat department. Here, for instance, is a single breasted, tweed Raglan with serviceable slash pockets and an all-round belt. And there are also Ulsters, Chesterfields and Raglans in a great variety of materials. Prices from £14 Is. 6d. is just a part of the srvice Regent Street ...

... f KtSTOS KtSTOS s[Qte Tell me, jjJ if she were \f^\ not design' d Th' eclipse 0>1 and glory oj her kind the brassiere that gives you line Despite greater production, Kestos brassieres are still scarce because of increased export commitments. Remember always to look for the Kestos Brand-Tab your safeguard on every garment you buy. TSTOS LTD., MADDOX HOUSE. REGENT STREET, LONDON, W.I ...

... H@B H@B Georg Jensen's designers, artists in silver, have now turned their hands to the production of fine cutlery in stainless steel In this new medium you can have a complete set of Jensen's cutlery for six people for about £40. Write for illustrated price list. S%ee£ 15 NEW BOND STREET Wl opposite Grafton Street ...

... JricTLcc. r>4 Fredtt i^nvkhtirt OFTEN during the past year or two of cinema- going I have wondered whether the concept of pleasure and amusement, of so-called entertainment, was undergoing as radical a change as the weather. Many of the popular films of the period have offered a quality of entertainment more akin to bull-fighting or bear-baiting than to the gay nonsense, svveet romance or high ...

... The campers have fled and excursion cars no longer choke the village wifh dusf THE FARM ON THE ISLAND.-- There is little that evokes the joys and sorrows of the past, or stirs the heart more poignantly, than certain scents, and this, above all, in the country. The smell of burning driftwood at dusk, when fires are lighted to cook the evening meal on the open hearths of the low-built Vendean ...