... m3M to H j PTALE BREAD is often wasted. There is no room for waste today. Everyone must guard theNation'sLarder. One of the good things about is that it keeps fresh for days. And every slice is sheer nourishment because it is rich in body-building, health-giving proteins. A better balance of protein and starch than ordin ary bread. Cuts into nice, firm slices with no wasteful crumbs. From ...

... CLX^/T stuck' XcKIT ST UK The HAPPY MARRIAGE The first snow lies scattered carelessly over the countryside cresting the furrows spread like icing on the chocolate fields. Where is the beauty here? Is it in the snow or the wet strong ploughlands Both are lovely, but it is together that they are beautiful. It is a poor sunset without clouds. Willow trees have little reason to be vain, when ...

... uJa 7m ^7 J. 7j joy in her eyes and in her movement grace All youth and beauty wedded in her fact The loveliness oj Edwardian women was world-famous. served beauty then as it does today. JEANNETTE POMEROY BEAUTY PRODUCTS 27 Old Bond St., W.I. Pomerov Skin Food Beauty Milk Cleansing Cream Day Cream Lipstick Powder Prices from si 10 to 16J6 Inclusive of Purchase Tax ...

... RAIL TRANSPORT is Half the WAGONS loaded with WAR FREIGHTS run 10 MILLION MILES every day GWR LMS LNER SR Carry the War Load ...

... , [he Shredded Wheat Co. Ltd., ON 1 WELGAR shredded WHEAT It brings to you the rich bounty of harvest wheat in a wholesome and beneficial form and promotes health and fitness. The ideal start for the day for all- who have arduous and exhausting work to do. Always ready to serve. Requires no cooking. Welgar Shredded Wheat is now zoned in order to save transport. Consequently in some districts ...

... , I , 'f sWb OCTIM for your hardest greasiest job Dilute a little OCTIM with water; wipe on leave to work a few minutes; rinse off. That's all Cleans perfectly. Non caustic non abrasive safe. But supplies are short, so 'Be an OCTIMist' in moderation. OCTIM CO- k TMC CFARCHING CLEANER Gt.West Rd., London ...

... It Recorded a Tragedy bud Defeated a Plot lly Tracy Belden CLAIRE DUMONT glanced at her wrist-watch with growing un easiness. She hadn't relaxed since she left London, and the strain was beginning to tell. She should have stayed on in the Reddings apartment until train time, she thought, restlessly. But they had insisted on bringing her to this war-relief bazaar, and then had left her to ...

... I HAVE little sympathy with those people who, moaning about rationing, queueing and called-up domestics, say that it is impossible to entertain nowadays. Social life still persists, and in hundreds of houses up and down the country where there is no staff and no black market, either, friends are still being asked to attractively served meals. Meet, tor instance, Mrs. Charles Horsfali, who ...

... Crosse Biackweu LTD Qrosse B^ACKWELL LTD [r^smj rtcKul Unexcelled since IJC6 ...

... MINTONSLTD MINTONSLTD Wherever the elegance and correctness of tableware must be above reproach, there, frequently enough, you will find that Minton China has been chosen. And justification for that discerning choice grows still more evident through the years. MINTON The World's Most Beautiful China STOKE-UPON-TRENT EST. 179? ...

... 1 1UAKER OATS 1 Sctve.. Coal. Gas. .Electricity. Varaffin and help SPEED THE DAY WHEN WE CAN ALL ENJOY ALL _ r^rci WE WANT 'OF WHAT WE LIKE -v INCLUDING-- QUICK 4 famous the world over for R|! 1 its appetizing creamy flavour Hp and nutritive goodness rich in |f|| m. vital health elements, including ||f the precious tonic Vitamin Bf. gf H\ Noted, too, for its purity, jS Still economy and easeof ...

... %ltlarfin II f|3 greengage I Is*:' .1 A M 3 %ltlarlin II 3 gREYngagE H J-.. .1 A M Lucky People! THE LUCKY COIN Amongst the best recognised bringers of luck is the coin usually a silver 3d. piece which is said to bring good for tune to its pos sessor. ANY coin which secures a jar of St. Martin's Jam or Marmalade is a lucky coin. For there is not nearly enough of this quality preserve to ...